Digital Development Specialist

We’re looking for a Digital Development Specialist to support the digital growth of a multi-location physical therapy and performance brand. This role is responsible for creating high-quality branded marketing assets while owning website performance, Local SEO execution, and digital visibility across all service pillars.

Why You’ll Want to Join

• You will be paid in USD (bi-monthly: every 15th and 30th)
• Up to 14 days of Paid Time Off annually (starting Day 1)
• Observance of Holidays per company guidelines
• 100% remote setup so you can work wherever you’re most productive
• Work with a growing healthcare and performance brand across multiple locations
• High-ownership role with direct impact on visibility, traffic, and patient acquisition

What You’ll Work On

Website Management and Local SEO Execution

• Manage and support WordPress and HubSpot websites including SEO, hosting, and API-related needs
• Develop and increase SEO rankings across all service categories and pillars
• Monitor and improve Local SEO performance for each service and location with the goal of achieving top 3 local rankings
• Build and maintain Local SEO pillar page strategies including:
• Meta keyword strategy and implementation
• On-page keyword optimization including H1 structures
• Service-specific blogs with local meta keywords and embedded CTAs
• Implement schema markup on landing pages as needed
• Identify, troubleshoot, and resolve website bugs to ensure strong user experience
• Stay current on SEO and keyword trends using tools such as Google Trends, SimilarWeb, and related platforms

Primary Goal:

Drive consistent, high-intent organic traffic that converts into new patient demand across all locations and services.

Podcast and Video Editing Support

• Edit full-length podcast episodes including:
• Removal of filler words and unnecessary pauses
• Maintaining engaging pacing and professional flow
• Ensuring consistent audio and visual quality
• Produce at least 10 highlight clips per episode for social media
• Create visually consistent thumbnails for Spotify and YouTube
• Edit single-camera footage to simulate multi-camera presentation through strategic zooms and framing

Goal:

Build trust and brand authority within the local medical and referral community.

Graphic Design and Brand Asset Development

• Design branded marketing materials for internal and external use including:
• Brochures
• Flyers
• Banners
• Social media graphics
• Digital advertisements
• Maintain strong brand consistency across typography, layout, and visual standards

Seasonal Marketing and Brand Awareness Support

• Support development of a yearly seasonal marketing calendar across:
• Physical Therapy
• Training services
• Recovery and wellness services
• Assist with seasonal campaigns, promotions, and awareness initiatives
• Align content and visuals with predictable patient needs throughout the year

What You Bring

• Working knowledge of WordPress and website content management
• Understanding of SEO fundamentals, especially Local SEO and on-page optimization
• Experience with meta keywords, pillar page strategies, and schema markup
• Strong attention to detail and brand consistency
• Ability to manage multiple projects and deadlines
• Clear communication and collaboration skills

Preferred Experience

• Experience with AI tools used for SEO, content strategy, or local marketing
• Experience with HubSpot CMS, landing pages, forms, and workflows
• Background working with healthcare, wellness, fitness, or service-based businesses
• Graphic design and video editing experience

Tools and Platforms

• WordPress and HubSpot
• Google Search Console, SEMrush, Ahrefs, SimilarWeb, or similar SEO tools
• Adobe Creative Suite or Canva
• Video editing tools such as Premiere Pro, Final Cut Pro, CapCut, Descript
• YouTube and Spotify publishing workflows

How to Apply

Please include:

1. Your updated resume
2. A short 1–2 minute Loom video introducing yourself and walking through your experience with websites, Local SEO, and digital marketing execution

Only candidates who submit a Loom video will be considered.

This is a hands-on role focused on increasing local search rankings, improving website experience, and supporting brand awareness through content, design, and media. The ideal candidate is detail-oriented, technically capable, and comfortable owning both execution and optimization across digital channels.

Application Process Overview

Our comprehensive selection process ensures we find the right fit for both you and our clients:

1. Initial Application - Submit your application and complete our prequalifying questions
2. Video Introduction - Record an video introduction to showcase your communication skills and work experience
3. Role-Specific Assessment - Complete a homework assignment tailored to the position (if applicable)
4. Recruitment Interview - Initial screening with our talent team
5. Executive Interview - Meet with senior leadership to discuss role alignment
6. Client Interview - Final interview with the client team you'd be supporting
7. Background & Reference Check - Professional reference verification
8. Job Offer - Successful candidates receive a formal offer to join the team

Each stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations. We'll keep you informed throughout the process and provide feedback at each step.