Digital Marketing Manager

Job Title: Digital Marketing Manager

Experience: 8–12 Years

Level: Manager/Assistant Manager

Location: Work from Home

Office Timing: 16:00 to 01:00 hrs IST (Monday to Friday)

Role Objective
We are seeking a hands-on B2B Digital Marketing Manager to own and execute the digital demand-generation engine for a US-based business. This is an execution-first role centered on email marketing, SEO, and content.

Key Responsibilities

• Email campaigns: Plan, build, and execute end-to-end email campaigns (Zoho Campaigns,Brevo, or Mailchimp) against CRM-supplied contact lists, with proper segmentation and compliance.

• Performance optimization: Analyse results and run a continuous testing cycle to improve open rates, click-through rates, and deliverability.

• SEO & analytics: Execute on-page and off-page SEO and configure/report from Google Analytics (GA4) and Bing/Microsoft tools to grow organic traffic and rankings.

• Content: Write clear, conversion-oriented blog and email content in US business English,using generative AI tools to work faster where appropriate.

• Sales alignment: Route organic leads to the sales team and meet periodically to review and improve lead quality.

Core Skills & Expertise (Must have)

• Email marketing & campaign optimization — Hands-on proficiency with at least one major ESP (Zoho Campaigns, Brevo, or Mailchimp), including list segmentation, A/B testing,
deliverability management, and a demonstrated track record of improving open and click-through rates.
• SEO execution + web analytics — Practical command of both on-page and off-page SEO, plus the ability to independently configure and interpret Google Analytics (GA4) andBing/Microsoft Webmaster & analytics tools to measure and report on performance.

• Content writing in US business English — Strong, error-free written English with the ability to produce blog and email copy in a US business register that reads naturally to a US audience.

Good-to-Have Skills

• Working knowledge of generative AI in digital marketing — Familiarity with tools like ChatGPT/Claude and AI-assisted marketing workflows for content, research, and campaign efficiency.

• CRM and sales-marketing alignment — Understanding of the lead lifecycle (MQL/SQL), CRM workflows, and lead hand-off practices, with experience collaborating directly with sales teams.Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• An MBA or postgraduate qualification in marketing, and/or relevant professional certifications(Google, HubSpot, etc.), is a plus.

About the Company:

Bridgepoint Partners helps US small and mid-size businesses run leaner, faster, and smarter — without adding headcount. Bridgepoint Partners is a Remote Capability Centre (RCC) that delivers the back-office muscle growing companies need but rarely have time to build internally. We work with entrepreneur-led companies — typically 50 to 200 employees, at least four years in business — that have outgrown patchwork solutions but aren’t ready for the overhead of a full in-house operations team. Our services span four core pillars: • Accounting & Finance — Full-cycle accounting, financial reporting, payroll processing, and tax filing. • IT & Cybersecurity — Help desk support, infrastructure management, digital transformation, and custom software. • Digital Marketing — Content marketing and social media management built for the AI-driven internet. • HR & Compliance — Payroll compliance, recruitment support, and employee management. For select strategic clients, we extend into management consulting, project management, inside sales, and proposal support — acting as a true extension of your leadership team. We don’t replace your people. We reinforce them. Every engagement is backed by strong governance, measurable KPIs, and a direct line to senior leadership. If you’re a CEO, founder, or managing director who’s spending too much time on operations that should be running themselves — let’s talk.

Website- https://www.bridgepointpartners.net