Digital Marketing Specialist (Paid Media)

Work Arrangement: 100% Remote (Must be available during US business hours)

Language Requirement: Advanced English (Strictly required)

Level: Mid-Level (4–5 years of experience)

About the Role

We are seeking a highly analytical and detail-oriented Digital Marketing Specialist to join a leading partner in strategy, services, and technology for the higher education sector.

In this 100% remote role, you will be working directly with our US demand generation and analytics teams, making advanced English communication skills absolutely essential. Your primary mission is to manage day-to-day media buying and bid management to find high-quality prospective students and increase online degree enrollments.

If you love the intersection of the "art and science" of marketing, possess strong analytical skills, and are relentless about pushing the boundaries of direct-response marketing, this role is for you.

What You Will Do

• 
  

  Media Buying & Bid Management: Manage day-to-day campaigns across a diverse portfolio of universities using Google, Bing, Meta (Facebook), LinkedIn, TikTok, Reddit, programmatic display, and paid audio/video.

  
  


• 
  

  Lead Automation & Tracking: Oversee the flow of inbound leads and system connections (e.g., using Zapier to connect in-app LinkedIn Lead Gen ads to internal lead receipt tools).

  
  


• 
  

  Campaign Optimization: Monitor pacing and performance, troubleshoot issues, and execute bid changes based on first- and third-party data, Google Analytics, and CRM data.

  
  


• 
  

  Testing & Strategy: Develop and execute creative testing strategies. Perform audience research to test new ideas at the intersection of audiences, keywords, and creatives.

  
  


• 
  

  Full-Funnel Analytics: Use full-funnel conversion data (landing page engagement, application starts, completed enrollments) to improve campaign performance and decrease customer acquisition costs (CAC).

  
  


• 
  

  Stakeholder Communication: Confidently communicate performance, optimization opportunities, and testing results to internal stakeholders and university partners.

  
  

What We Are Looking For

• 
  

  Language: Advanced English (Strictly required to influence university partners, communicate via email/Slack, and deliver presentations to US stakeholders).

  
  


• 
  

  Experience: 4 to 5 years of experience in paid media buying specifically for direct-response marketing.

  
  


• 
  

  Platform Mastery: Direct and recent hands-on media buying experience on Google, Bing, Meta, and LinkedIn is strictly required.

  
  


• 
  

  Tracking & Analytics: Deep expertise in Google Analytics, Google Tag Manager, ad tracking, pixel management, and URL parameterization.

  
  


• 
  

  Quality Assurance (QA): An unbreakable attention to detail. You must be able to build strict QA processes before pushing campaigns live for highly recognizable global brands.

  
  


• 
  

  The Mindset: A strong desire to learn, comfort in a fast-moving environment, and a relentless drive to stay ahead of the curve on new advertising channels and conversion optimization techniques.

  
  


• 
  

  Education: Bachelor’s degree in a relevant field.

  
  

Nice to Have

• 
  

  Prior experience managing paid media campaigns for the higher education sector.

  
  


• 
  

  Experience utilizing Tableau for building reports and visual analytics.

  
  

What We Offer

• 
  

  100% Remote flexibility working alongside a collaborative US-based demand generation team.

  
  


• 
  

  The opportunity to oversee up-funnel marketing campaigns for some of the world’s most valuable and recognizable university brands.

  
  


• 
  

  A fast-moving environment where experimentation and data-driven marketing are highly encouraged and rewarded.