Director, Field Marketing

About Us

Higharc is a VC-backed startup that is changing how new homes are designed and built. Join a founding team who’ve shipped products for Autodesk, Electronic Arts, Nike, and Apple. We have raised a total of $83M with support from top-notch venture capital firms and more than 18 strategic investors—industry leaders in construction, building products manufacturing, and distribution.

Higharc is seeking a strategic Field Marketing Director to own events as a revenue system. Reporting to the Sr. Director of Marketing, this role exists to make one of our strongest pipeline channels significantly more productive.

What You'll Do

We run 80+ events a year, and they drive real pipeline across a high-velocity enterprise business. You'll own where we show up, how we invest, which accounts we activate, and how much pipeline we generate.

Your sharpest focus is the pre- and post-event work that turns attendance into revenue: account targeting, executive invitations, meeting goals, and follow-up. You'll orchestrate Sales, BDRs, Partnerships, and Marketing around each event and hold everyone accountable for what happens before and after the doors open. This role flexes from strategic planning to booth setup, because it does both.

Expect to:

• Own field marketing strategy tied to enterprise revenue targets, pipeline gaps, and segment priorities across enterprise builders, named accounts, dealers/LBM, and partners

• Design and execute integrated field programs — trade shows, executive dinners, partner activations, roadshows, and regional events — tiered by investment level and expected return

• Orchestrate Sales, BDRs, Partnerships, and Marketing around each event: own attendee strategy and account targeting, drive pre-event outreach, manage executive invitation and meeting goal-setting, and hold all parties accountable for post-event follow-through

• Build on and integrate learnings from existing events personnel to establish clear RACI, execution playbooks, and performance standards across the team

• Own the full event operating model: evaluation, set standards for CRM hygiene, meeting creation, attribution, and ROI reporting

• Coordinate with demand generation and BDRs to extend event impact through targeted campaigns, account outreach, and retargeting

• Travel domestically and internationally as required — our event calendar is active and field presence matters

About You

You think in pipeline, not impressions. You've sat in the gap between Marketing spend and Sales outcomes, and you're energized by knowing the number an event will produce before it happens and proving the one it did after. Sales doesn't ask "what are we doing at this event" anymore: they get a briefing well in advance and show up ready. Marketing never has to ask how events are performing: they already know because your data is clean and accessible.

You have:

• 8–12 years of B2B marketing experience, with a meaningful portion in field marketing or events supporting an enterprise sales motion.

• Demonstrated track record of owning pipeline targets, not just event execution, with data to back it up.

• Experience with ABM, named account strategy, and working in tight verticals where in-person relationships drive deals.

• Strong cross-functional operator: comfortable managing through influence across Sales, BDRs, and Partnerships without direct authority.

• Data-driven. Knows how to build attribution models, set success metrics, and report ROI with credibility.

• Can flex from strategic planning to booth setup without losing composure. This role does both.

A major plus if you also bring:

• Construction, homebuilding, building products, or adjacent industry experience.

Working at Higharc

Higharc has been remote first since our founding in 2018. We offer flexible hours so you can do your best work without missing out on life. Higharc offers competitive salaries with significant equity, in a fast-growing, well-funded company.

Personal healthiness is an important value for us- we provide comprehensive medical, dental, and vision coverage, with unlimited PTO, and meaningful maternity/paternity leave to all U.S based employees that are full-time. You'll also have access to other big-company benefits such like short and long-term disability plans and a 401K. Haven't worked remotely before? We provide a stipend to create the ideal home office.