Director of Conversion Rate Optimization (CRO)

About the Role

Most people start their mornings with coffee that leaves them jittery, crashing, and running on empty. Everyday Dose exists to fix that because people deserve a morning ritual that actually feels good. We make functional coffee, matcha, and creamers that deliver calm energy, steady focus, and real well-being. No crash, no jitters, no gut issues. After serving more than 1.3 million customers and expanding into national retail, we’re hiring driven, thoughtful people who want to help redefine how the world starts its day at scale.

We are a fast-scaling, subscription-first brand. CRO is a mission-critical function to support our velocity and unlock the next stage of growth.

Responsibilities:

We are looking for a Director of Conversion Rate Optimization (CRO) to own and scale our entire onsite and landing page performance engine, including:

• improving add-to-cart rate
• improving checkout conversion
• reducing friction across the funnel
• optimizing subscription conversion
• building and running A/B test programs
• optimizing landing pages, PDPs, and the full DTC funnel
• partnering closely with Growth + Retention to maximize LTV/CAC

This is a highly analytical AND creative role that blends psychology, storytelling, UX, data, and experimentation at high velocity.

• 6+ years in lifecycle, CRM, retention, or subscription strategy
• 2+ years leading teams
• Strong analytical, technical, and behavioral psychology skills
• Experience improving retention curves significantly
• Hands-on experience with Skio, Klaviyo, Iterable, or similar
• Exceptional collaboration skills
• Startup/scale-up DNA

COMPENSATION

• Competitive base, bonus, and equity package
• Comprehensive health, vision, dental
• Unlimited PTO
• Remote-friendly role