Director of Franchise Recruitment

City Wide Franchise is seeking a driven, relationship-focused Director of Franchise Recruitment to lead the sourcing, engagement, and conversion of high-quality franchise candidates. This role blends strategic outreach, broker partnership development, and full-cycle recruitment ownership to fuel system growth.

What You’ll Do

You will own the franchise candidate journey from first touch through award, building a strong pipeline through both direct sourcing and broker networks.

• Generate franchise leads through outbound prospecting, targeted campaigns, inbound follow-up, and multi-channel networking
• Promote City Wide Franchise opportunities across LinkedIn, Indeed, and social platforms to attract qualified candidates
• Manage the full recruitment pipeline using CRM tools and City Wide’s structured 8-step process
• Educate and guide candidates on City Wide’s brand, model, and expectations to ensure strong alignment
• Partner with marketing to develop campaigns, webinars, and digital content that drive engagement
• Maintain timely, professional communication with all prospects and inquiries
• Conduct market research to identify and pursue candidates in targeted territories
• Participate in discovery days, team meetings, trainings, and franchise development events

Broker Network & Partnership Focus

• Build and manage relationships with franchise broker networks (e.g., FBA, FCC)
• Actively engage brokers to generate consistent, qualified candidate flow
• Represent City Wide at broker conferences, franchise expos, and industry events
• Develop follow-up and conversion strategies for broker-generated leads
• Partner with the VP of Franchise Development on broker strategy and expansion
• Track and report on broker performance metrics including lead volume and conversions

Success in this role is measured by:

• Awarding 4 new franchisees annually
• Conducting 30 monthly brand reviews
• Recruiting at least 1 candidate per month to attend Meet the Team Day
• Generating 10 unique candidates monthly for ZEE calls
• Maintaining strong broker pipeline activity and conversion rates
• Driving ROI from broker relationships and conference participation

What You Bring

• Bachelor’s degree in Business, Marketing, or related field (preferred)
• 3+ years of full-cycle recruiting experience with measurable performance outcomes
• Experience in franchise recruitment within a B2B franchisor model
• Proven success working with broker networks or third-party lead partners (preferred)
• Strong ability to build external relationships in a sales-driven environment
• Experience generating leads via LinkedIn or other professional social platforms
• Knowledge of franchise regulations and processes
• Proficiency in CRM systems and Microsoft Office tools
• Self-starter mindset with a high sense of urgency and accountability
• Strong integrity and relationship-building skills

Additional Details

• Travel required: 30–40%
• This role is ideal for someone with an entrepreneurial mindset who thrives in a fast-paced, growth-oriented environment

City Wide Franchise offers a competitive compensation structure to include bonus and comprehensive benefits, including medical, dental, vision, life insurance, short- and long-term disability insurance, PTO, and 401k. In addition, City Wide Franchise prides itself on a culture rich in history and collaboration, within an exciting, fast-paced, and flexible work atmosphere that fosters continual learning and development. As a people-centered culture, we also offer community-based enrichment, including paid time to support charities of choice!

City Wide Franchise is a fast-growing company with over 100 franchise locations across the US and Canada. Founded in 1961, City Wide Facility Solutions is the largest management company in the building maintenance industry. We continue to experience high growth and profitability across our franchise business. Our culture supports the company’s Mission to create a Ripple Effect by positively impacting the people and communities they serve. Read more about City Wide at www.gocitywide.com

City Wide is an Equal Opportunity Employer.