District Sales Manager - Southern California

About Pabst

Nearly two centuries in, Pabst is still rewriting the playbook. We’re the team behind some of America’s most recognizable beer brands – driven by creativity, grit, and a passion for what’s next. We honor our heritage while pushing forward with bold ideas, fresh thinking, and a people-first culture. Because great brands are built by great people.

The Role

We’re looking for a District Sales Manager (DSM) in Southern California to lead our region and help bring the Pabst portfolio to life in the market.

This role is all about turning strategy into action - building strong distributor and retail partnerships, executing against brand priorities, and driving growth across the region. You’ll use insights from culture, people, and the category to shape plans and programs, while working cross-functionally with internal teams and external partners to make them happen.

You’ll spend time in the field each week ensuring our brands show up strong and stay top of mind. Along the way, you’ll champion the Pabst family of brands and play a key role in how we show up with our partners and consumers every day.

Why You'll Love It Here

• Flexibility: Work that fits your life – with a remote schedule, unlimited vacation, 9 sick days, 10 company holidays, and 2 paid volunteer days.


• Great Benefits: Comprehensive healthcare plans, a 401(k) with company match and immediate vesting, paid parental leave, disability coverage, life insurance, and more. 


• Great People: A casual, high-energy environment where authenticity is celebrated, curiosity is welcomed, and creativity is supported. It's a place where you can show up as yourself, take on meaningful challenges, and help build brands people actually care about. 

What You'll Do

In this role, you’ll help shape how our brands show up in the market and connect with the people who love them.

• Build and grow strong partnerships with distributors and retail accounts across your territory


• Lead execution of promotions, distribution, pricing, and innovation initiatives to drive results


• Develop monthly and annual forecasts, and translate them into clear plans and priorities


• Partner with distributors to evaluate performance, align on goals, and execute marketing programs


• Identify opportunities for growth and work cross-functionally to bring them to life


• Create compelling sales stories and confidently handle objections


• Ensure pricing, programming, and execution meet brand standards in-market


• Represent Pabst at customer-facing events, including festivals, tastings, and educational experiences


• Maintain strong relationships and a high level of professionalism in all settings


• Use sales and reporting tools to analyze performance and inform decisions


• Participate in ride-alongs, distributor meetings, and fieldwork to support execution


• Take on additional responsibilities as needed 


• Work efficiently and effectively remotely

What You'll Bring

• Bachelors Degree (preferred)


• 1+ years of CPG sales experience (beverage/alcohol preferred)


• Experience with pricing, forecasting, and market trends


• Background in distributor management and planning


• Strong communication and presentation skills


• Proficiency in Microsoft Office (Excel, PowerPoint, Word)


• A collaborative mindset — someone who works well with others and takes initiative


• A genuine interest in the beer industry and the culture around it (bonus if you know the 3-tier system, brewing, or spirits)

Additional Details 

The salary range for this role is $90,000 - $100,000, plus bonus, based on experience. This role is based in Southern California (must reside in San Diego, Orange County, or Riverside) with regular travel (40–60%) across the region. To be eligible, you must have a valid driver’s license, a clean driving record, and reliable transportation. This role is eligible for our vehicle reimbursement program, providing fair and accurate reimbursement for business use of your personal vehicle.

Think you’d be a great fit? Let’s talk.

PBC takes pride in developing and promoting talent as an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, veteran status, or any other category protected by law. By fostering a diverse business environment, PBC welcomes opportunities to learn from each other, our customers, and business partners.

California Residents click HERE for our Privacy Notice.