Email Department Lead

Email/SMS Marketing Department Lead

As our ideal candidate, you will bring a wealth of experience and creativity to the role. You will be responsible for overseeing the development and execution of email marketing campaigns that are effective, engaging, and memorable. You'll work collaboratively with your coworkers across departments to ensure that campaigns meet or exceed expectations, and that our clients' offerings get maximum uptake.

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  Develop and implement email and SMS marketing strategies to achieve client goals and objectives

  
  


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  Conduct market research and analysis to identify target audiences and create customer segments for campaigns

  
  


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  Create engaging and effective email and SMS content that aligns with client brand messaging and voice

  
  


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  Collaborate with designers to develop visually appealing email templates and graphics

  
  


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  Monitor and analyze email and SMS campaign performance metrics, including open rates, click-through rates, and conversions

  
  


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  Use customer data and insights to optimize campaigns for maximum engagement and revenue generation

  
  


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  Stay up-to-date on industry trends and emerging email and SMS marketing technologies

  
  


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  Work closely with cross-functional teams to ensure campaigns are delivered on time and meet client expectations

  
  

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  Strong written and verbal communication skills, with the ability to craft compelling email and SMS copy

  
  


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  Excellent organizational and project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously

  
  


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  Experience with email marketing automation platforms, such as Klaviyo

  
  


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  Familiarity with SMS marketing platforms and tactics

  
  


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  Ability to analyze data and extract insights to inform marketing strategies

  
  


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  Understanding of email and SMS marketing best practices and industry trends

  
  


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  Creativity and innovation in developing new email and SMS campaign ideas 

  
  


• An eye for good Email designs and necessary tools need to create them

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  5+ years of experience in email and SMS marketing

  
  


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  Experience with Klaviyo and other email marketing automation platforms

  
  


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  Strong knowledge of email and SMS marketing best practices and strategies

  
  


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  Excellent written English and verbal communication skills

  
  


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  Proficiency in data analysis and reporting tools

  
  


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  Ability to work independently in a remote environment

  
  

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  This is a 1099 independent contractor, Full time position

  
  


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  100% remote work

  
  


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  The number of work hours is based on the number of client accounts you have at any given time

  
  


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  You have a flexible schedule, but meetings and communications with clients occur between the hours of 9 am - 5 pm EST

  
  


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  The ecosystem comes with various support functions, including scheduling, a designated billing department, and other admin functions so you can focus on what you do best

  
  


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  You will have designated email and Google Meets for client communication