Job Description - Email Marketing Specialist for a Health and Wellness Company in USA (Home Based Full Time)
· Create and manage daily email marketing campaigns · Build and optimize Lead Magnet Sequences · Create Welcome Sequences for each product · Build Webinar Registration and Reminder Sequences · Create Post-Webinar Follow-Up Campaigns · Build Booked Call and No Show Sequences · Develop Customer Onboarding Sequences · Create Upsell and Downsell Campaigns · Build Retention and Reactivation Campaigns · Create promotional email campaigns · Design automation workflows for every stage of the customer journey · Continuously improve open rates, click-through rates, booked calls, and sales generated from email · Conduct A/B testing on subject lines, offers, copy, and calls-to-action · Monitor deliverability and maintain list health · Collaborate with marketing, sales, and coaching teams to maximize performance
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