External Sales Director

CEL Critical Power is a leading manufacturer and provider of power distribution solutions for mission-critical environments. Our portfolio includes Power Distribution Units (PDUs), Remote Power Panels (RPPs), and UL891-compliant switchboards — engineered, built, and delivered from our headquarters in Williamsburg, Virginia. Serving a global network of data centers and mission critical facilities, we prioritize quality, agility, and deep technical collaboration.

Position Summary

CEL Critical Power is seeking a driven and experienced External Sales Director to lead customer acquisition and revenue growth serving mission critical sectors including Hyperscale Data Centers, Colocation providers, cloud platform and high-spec industrial environments.. This nationwide role will focus on building strategic relationships with key accounts and positioning CEL's power distribution products as the premier choice for mission-critical infrastructure.

Key Responsibilities

• Define and execute the sales strategy to drive growth in key markets including hyperscale, colocation, cloud, industrial, and commercial sectors.
• Cultivate high-level relationships with target accounts, including end clients, data center operators, MEP consultants, general contractors and electrical contractors.
• Work closely with engineering and product teams to position custom power distribution solutions.
• Track and report on KPIs, pipeline health, and forecasting accuracy using CRM tools (Salesforce, HubSpot, etc.).
• Represent the company at trade shows, industry events, and client presentations.
• Collaborate cross-functionally with operations, supply chain, marketing and finance to align commercial goals.
• Continuously monitor industry trends, competitive activity, and customer needs to inform sales strategy.
• Support the VP of Sales with reporting, strategy input, and market feedback.

Qualifications

• Bachelor's degree in Business, Engineering, or a related field.
• Minimum 5-8 years of successful B2B sales experience in the electrical, power distribution, or data center sectors.
• Proven track record of closing large deals with hyperscale, colocation, or cloud infrastructure clients.
• Deep understanding of mission-critical environments and the role of power distribution equipment.
• Strong communication, negotiation, and relationship-building skills.
• Self-motivated with the ability to work independently in a remote environment.
• Willingness and ability to travel nationally up to 50% of the time.

Preferred Qualifications

• Experience selling PDUs, RPPs, UL891 switchboards and other power distribution equipment.
• Established network within the data center industry (hyperscalers, colos, cloud providers, EORS, GCS, ECs).
• Technical acumen and ability to engage in solution-based selling with engineering teams.

What We Offer

• Competitive base salary with uncapped commission potential
• Comprehensive benefits package (health, dental, vision, 401k)
• Paid time off and holidays
• Opportunity to shape CEL's market presence in fast-growing sectors
• Supportive leadership and a collaborative team culture