Field Marketing Representative (Northern California)

About Sweed

Sweed is a product-driven SaaS company on a mission to “shatter the myth that cannabis software is always the best of the worst.” Our all-in-one platform unifies POS, payments, e-commerce, marketing, analytics, and inventory management so dispensaries can operate with less friction and more insight. Founded in 2018, our ~200-person team works remotely across the U.S. and internationally, serving single-store operators through multi-state enterprises with automation-first tools.

Role Summary – Field Marketing Representative (FMR)

Reporting to the Vice President of Strategy, the FMR is the on-the-ground catalyst for Sweed’s door-count and ARR goals. You will own territory coverage (initial focus: Northern California) by visiting ≥ 25 dispensaries per week, activating regional events, and converting interest into qualified demos for Account Executives. Success is measured on scheduled demos, qualified opportunities, and closed-door contributions, rewarded by Sweed’s best-in-class commission plan.

Key Responsibilities

Territory & Visit Execution

• Strategically map weekly routes and perform drop-in visits to 25+ dispensaries per week.

• Log every touchpoint in HubSpot with clear next steps, ensuring ≥ 95 % CRM hygiene for reliable funnel reporting.

Event & Partner Activation

• Coordinate regional pop-ups, trade-show booths, and partner lunch-and-learns from ideation through follow-up.

• Capture 50+ net-new qualified contacts per event and hand them off to Account Executives within 24 hours.

Opportunity Creation

• Engage budtenders, managers, and owners to uncover pain points and position Sweed’s automation-first platform.

• Book ≥ 8 qualified product demos per week that convert into pipeline for AEs.

Data & Governance

• Tag all contacts, visit notes, and lead sources accurately; uphold Sweed’s data-integrity standards.

• Leverage dashboard insights to spot territory gaps and optimize weekly field plans.

Cross-Functional Alignment

• Relay field intelligence on competitor moves, pricing, and product gaps to Sales, Product, and RevOps in weekly syncs.

• Contribute to quarterly voice-of-customer sessions and competitive tear-downs.

Brand Advocacy

• Represent Sweed’s values and “shatter the myth” brand promise in every interaction.

• Distribute compliant collateral, demonstrate deep product knowledge, and ensure positive, on-brand experiences for all dispensary stakeholders.

Required Qualifications

• 2–5 years field marketing, territory sales, or brand-ambassador experience in legal cannabis or regulated retail.

• Familiarity with dispensary tech stacks (POS, e-commerce, loyalty, payments) and state compliance rules.

• Proficiency with HubSpot or similar CRM; disciplined in data entry and pipeline hygiene.

• Ability to travel 75%+ within assigned territory; valid driver’s license and reliable transportation.

• Strong interpersonal, presentation, and written communication skills; comfortable engaging frontline staff and C-level owners.
  

Preferred Qualifications

• Prior success generating pipeline for SaaS, POS, or fintech solutions.

• Existing network of dispensary decision-makers.

• Experience in high-growth startup environments (0 → $50 M ARR).

• Knowledge of partner co-marketing or event-sponsorship best practices.

Benefits & Compensation

• Lucrative variable comp 

• Remote-first flexibility with company-funded travel.

• Medical, dental, vision, life & disability insurance options.

• Generous PTO, paid company holidays, and paid parental leave.

• Career growth path to Senior FMR or Account Executive as Sweed scales.