Tasks & Responsibilities 

Social Media, Influencer Relations & Content Creation

• Manage KNIPEX social media channels in Lithuania, Latvia and Estonia, including planning, scheduling, and publishing content via internal tools across platforms such as Facebook and Instagram.
• Create locally relevant content and handle community management with a strong customer-centric approach.
• Build and maintain relationships with influencers, collaborators, and local creators.
• Continuously optimise content and campaigns to improve reach, engagement, and overall brand impact.

Digital Sales & Marketing

• Create, localise, and optimise digital sales and marketing content in close cooperation with the KNIPEX Digital Marketing Team at HQ in Germany and our representatives in Lithuania, Latvia, Estonia.
• Support online campaigns (e.g., social media, paid advertising, email marketing) for owned and partner channels, and coordinate activities with selected customers and distributors.
• Monitor and analyse KPIs related to traffic, conversions, and campaign performance, while staying informed about market trends, competitor activities, and digital best practices in B2B and B2C environments.

Additional

• PR experience or affinity, including working with media, trade publications, and brand communications.
• Willingness to support and attend relevant trade fairs and industry events within Lithuania, Latvia, Estonia.