GM, Jeep-Bronco Accessories Business

POSITION SUMMARY

The GM, Jeep-Bronco Accessories Business will be the business leader responsible for the overall performance, growth, and P&L of the business. The GM will be a hands-on leader who is comfortable operating at both a strategic and tactical level to build the business, strengthen the brand, lead a high-performing team, and ensure seamless execution across sales, operations, supply chain, marketing, product, and customer experience. This leader will leverage industry expertise and strong relationships within the automotive sector and broader RealTruck enterprise to identify growth driving opportunities, develop go-to-market strategies, and secure new business while strengthening existing partnerships. This business requires a growth-oriented, entrepreneurial commercial leader with a bias for action who is energized by transformation, not maintenance, and who sees opportunity in complexity, ambiguity, and building something better than what exists today.

Reporting to the Chief Growth Officer, the GM will balance high-level strategy with day-to-day hands-on execution across a team of direct reports that include product management, DTC/eCommerce, planning, and wholesale sales. This leader will need to build a new team of 2-3 direct reports initially and work in a matrixed environment with support from cross functional team members in Finance, HR, Manufacturing, Procurement & Supply Chain. The initial focus will be on the Omix, Rugged Ridge, & Havoc-Off-Road Brands while building out the broader strategy.

CORE FUNCTIONS

• Own the overall business unit performance, including revenue, gross margin, DCM, operating expenses, and profitability.


• Set the strategic direction for the business and translate it into clear priorities and initiatives across all key functions (shared and direct) critical to success.


• Build, lead, and develop a high-performing consumer focused team with a nimble operating culture of accountability, ownership, and continuous improvement.


• Lead the business unit’s annual budget/business planning process and the monthly management operations review and S&OP process.


• Monitor market trends, customer needs, and competitive dynamics to continuously refine strategy.


• Drive profitable growth by identifying new business opportunities and strengthening relationships with key customers, suppliers, and strategic partners.


• Manage the annual and monthly operating budget (SG&A), including headcount, travel, media, and promotional investments.


• Establish and track KPIs and performance metrics to monitor results and guide decision-making.


• Own pricing strategy and commercial terms to achieve revenue and margin targets across brands, product lines, and sales channels.


• Lead the DTC arm of the business and drive step change growth in close collaboration with RealTruck’s DTC President.


• Develop and execute channel and promotional strategies aligned with broader company objectives.


• Oversee a high-impact marketing calendar that builds brand equity and community engagement with Jeep and Bronco owners/enthusiasts.


• Partner with program management, industrial design, procurement, and engineering teams to shape category product strategy plans that inform RealTruck’s 5-year product roadmap each year.


• Develop cross-functional partnerships and Influence to successfully navigate a matrixed organization to align corporate shared services support (HR, Legal, Finance, IT, Project Management, Creative, Design) while maintaining the agility of a startup.

QUALIFICATIONS & REQUIREMENTS

Education and Experience

• Bachelor’s degree in a business-related field required. MBA preferred.


• 12+ years in general management, operations, sales or commercial leadership roles required, including 7+ years of management experience required.        


• Working experience with product pipeline development and demand generation.


• Strong business acumen with experience in developing and executing long-term growth strategies for revenue generation.


• History as an entrepreneurial leader who delivered results by balancing “gut feel” commercial intuition with data-driven sales success.

Required Licenses

Valid state-issued driver’s license.

Skills, Abilities, and Knowledge

• Proven negotiation skills and a track record of inspiring teams to deliver results in a fast-paced and dynamic environment within a matrixed organization structure.


• Proficient in competitive market analysis, pricing strategies, and profit optimization in the aftermarket sectors.


• Strong business acumen and a commercial track record to turnaround a business as well as an organizational command to develop and influence positive change.


• Capable of working across business segments, demonstrating the flexibility to adapt and communicate to a diverse matrixed organization; a great communicator who embraces partnering to achieve success.


• Hands-on leader comfortable working at all levels “in the business” and not just “on the business”: from setting strategy to diving into day-to-day execution to stabilize and rebuild core operations.


• Fundamental operational and product management understanding is required.


• Strong capability to design and execute growth strategies, including market expansion, omni-channel optimization, product strategy and go-to-market launch plans, customer acquisition, DTC acceleration, and brand positioning.


• Proficient in Microsoft Office Suite, CRM Software, ERP Software, Sales Force, Concur and Development of PowerPoint presentations.


• Excellent presentation, verbal and written communication skills. Ability to write, speak and comprehend English at a proficient level.


• Financial literacy with ability to interpret P&L, forecasts, and operational metrics.


• Ability to overcome customer objections and concerns. 


• Strong problem-solving skills with a bias for action.


• Customer-centric mindset with passion for delivering great experiences.

Travel

Frequent travel from 20% up to 50% will be required (weekends included) to meet with key stakeholders and customers.

COMPETENCIES

• Has a strong bottom-line orientation; Persists in accomplishing objectives despite obstacles and set-backs; Has a track record of exceeding goals successfully; Pushes self and helps others achieve results


• Follows through on commitments and makes sure others do the same; Acts with a dear sense of ownership; Takes personal responsibility for decisions, actions, and failures; Establishes dear responsibilities and processes for monitoring work and measuring results; Designs feedback loops into work


• Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.


• Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas.


• Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.


• Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.


• Balances team and individual responsibilities; Exhibits objectivity and openness to other views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Supports everyone’s efforts to succeed.

SUPERVISOR RESPONSIBILITIES

Manager+: Plans, organizes, evaluates, and directs the employees within the department function. Has 3 direct reports and several matrixed reports.

PHYSICAL REQUIREMENTS

This position is subject to Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly lifting, carrying, pushing, pulling or otherwise moving objects. Sedentary work involves sitting most of the time. Walking and standing are required only occasionally.

Physical Activities

This position is subject to the following physical activities: talking, hearing, and the use of hands, wrists, or fingers in repetitive motions.

Visual Acuity

The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; expansive reading; visual inspection involving small defects, small parts and/or operation of machines (including inspection); using measurement devices; and/or assembly of fabrication of parts at distances close to the eyes. 

Working Conditions

This position operates in a professional office environment. This role routinely uses standard office equipment.

Perks That Go the Extra Mile:

At RealTruck, we take care of our people—because they drive our success. Enjoy great benefits like medical, dental, and vision coverage, company-paid life insurance and disability, and a 401(k) with company match (eligible the first of the month after you start). Need balance? We’ve got wellbeing days and parental leave. Want to grow? Take advantage of educational reimbursement. Plus, earn referral bonuses and score exclusive employee discounts on RealTruck products. Great benefits. Great people. Even better careers.

RealTruck is the premier manufacturer and digital destination of accessories for truck, Jeep®, Bronco® and off-road enthusiasts around the world. Globally headquartered in Ann Arbor, Michigan, RealTruck’s 6,000+ associates operate from 35+ facilities across four continents. RealTruck’s industry leading product portfolio, which includes the Husky Liners total vehicle protection brand, boasts over 1,000 patents and pending applications. The company’s omni-channel retail approach delivers a seamless consumer experience online at RealTruck.com, as well as through its 12,000+ dealer network and automotive (OEM) partnerships.

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