Job Title: Growth Hacker – Medical Practice
Location: [REMOTE - NEWJERSEY] / Hybrid or Remote
Job Type: Full-Time OR PART TIME
About Us:
At HESS SPINE AND ORTHO, we’re redefining how patients engage with healthcare. Our team of experienced providers delivers high-quality, compassionate care in orthopedics, and we're on a mission to grow our reach and impact. We’re seeking a smart, scrappy Growth Hacker to help us expand our patient base, boost our online presence, and build strong relationships in the community.
Role Overview:
As our Growth Hacker, you'll be responsible for crafting and executing creative, data-driven marketing strategies that attract new patients, improve retention, and drive overall growth. You’ll work closely with clinic leadership and our front-office team to ensure marketing efforts align with the practice’s brand, values, and regulatory standards.
Key Responsibilities:
- Develop and run local SEO, PPC, and social media campaigns to increase patient leads and bookings
- Create compelling, medically accurate content for blogs, social media, and email newsletters
- Identify referral opportunities through partnerships with other healthcare providers, gyms, wellness centers, etc.
- Optimize the practice's online presence (Google Business Profile, review platforms, directories, etc.)
- Design and test landing pages, appointment funnels, and follow-up sequences to improve conversions
- Analyze campaign data and patient behavior trends to guide future strategy
- Collaborate with staff to streamline the patient journey from discovery to repeat visit
- Stay up to date on HIPAA-compliant marketing practices
Requirements:
- 2+ years of experience in growth marketing, digital marketing, and must have healthcare marketing experience
- Proven success growing leads or user base for a service-based business (bonus if healthcare-related)
- Deep understanding of local SEO, Google Ads, Facebook/Instagram Ads, and reputation management
- Strong data skills – ability to use tools like Google Analytics, Google Search Console, and CRM systems
- Excellent copywriting skills with a patient-friendly tone
- Familiarity with HIPAA marketing compliance and patient privacy best practices
Nice to Have:
- Experience working with appointment booking tools and EHR integrations
- Knowledge of healthcare marketing platforms like Zocdoc, Healthgrades, or Demandforce
- Graphic design or video editing skills for content creation
- Experience in community outreach or grassroots marketing
What We Offer:
- Competitive salary with performance-based bonuses
- Health benefits and PTO
- Flexible work environment (in-office or hybrid/remote depending on location)
- Opportunity to work in a meaningful space where your growth ideas directly impact lives
- Supportive, mission-driven team and a growing patient community
Join Our Mission to Make Healthcare More Accessible & Engaging
If you're a creative thinker who thrives on solving growth challenges and wants to make a real difference in people’s lives, we’d love to hear from you. Apply now and help us take our practice to the next level!
This is a remote position.
HESS SPINE & ORTHOPEDICS
Our top-rated, board-accredited health practitioners in New Jersey & New York deliver extensive treatments for spine and extremity injuries and conditions. Our doctors are not just devoted to providing outstanding patient care, but they are also keen on propelling their medical specialty forward and mentoring future orthopedic surgeons. We’re proud to offer exceptional customer service, medical expertise, and dedication to health and wellness for all our patients.
Salary :
Remote / Work from Home
Activate JobCopilot
Your email job alert is now active!