Growth Product Manager

We’re looking for a Growth Product Manager to join RealPage’s Marketing Suite and help us turn a strong set of marketing services into a genuinely differentiated product. This is a builder role. You’ll shape how we package and evolve our GEO, paid search, and CMS/storefront offerings for multifamily housing operators and you’ll have real ownership doing it.

RealPage’s Marketing Suite sits at the intersection of digital marketing and multifamily housing — a space that’s overdue for modern product thinking. We’re actively investing in how AI and search behavior changes what operators need, and this person will help us lead that story. There’s real greenfield here.

Productize our marketing services

• Turn GEO/AEO, paid search, and reputation management from service deliverables into structured, scalable product offerings with clear tiers, defined outcomes, and repeatable delivery.

Drive CMS and storefront innovation

• Identify and prioritize high-impact improvements to our CMS and ILS/storefront products, with a sharp eye on what operators need to convert prospects into leases.

Own the GEO/AEO narrative

• Develop and refine our answer engine optimization story: synthesizing market signals, client needs, and what makes our approach defensible as search behavior evolves.

Own product vision and roadmap

• Create and maintain the strategy and roadmap for your product area; break down requirements into epics, features, stories, and acceptance criteria.

Serve as PO for your scrum teams

• Oversee backlog creation and refinement, coordinate across multiple work streams, and identify cross-product dependencies before they become problems.

Bridge product and services

• Partner closely with engineering, CS, and sales to close the gap between what we build and what gets sold and delivered.

Inform revenue strategy

• Spot near-term growth opportunities (migrations, upsells, new packaging) and help the business capture them with data and a clear point of view.

Stay close to customers

• Lead discovery conversations, user groups, and client-facing demos. Market sensing is part of the job, not a nice-to-have.

• 5–8 years of growth product management experience, with demonstrated success in martech, SaaS, or digital marketing products/services
• Experience productizing services — translating delivery-based work into structured, repeatable, packageable product lines
• Working knowledge of SEO, paid search, CMS platforms, or digital storefront/ILS products (you don’t have to be a practitioner, but you need to speak the language)
• Comfort with ambiguity — you’re energized by getting things organized, not just maintaining what’s already there
• Strong communicator who can move between an engineering standup and an executive presentation without losing the thread
• Bachelor’s degree required

• Multifamily housing or real estate industry experience — a sharp PM who learns fast is equally valuable
• Familiarity with GEO/AEO and AI-driven search behavior — this is a differentiator and something we’re actively investing in