GTM Automation Lead

About the role:

Responsibilities: 

• Build signal-based activation workflows across Common Room, Salesforce, and a sequencing platform (Gong Engage preferred)


• Design and operate enrichment waterfalls (ZoomInfo, LeadIQ, Clay)


• Translate prioritized audiences into sequences, tasks, and SDR workflows


• Partner with Revenue Technology on Salesforce changes delivered on a biweekly sprint cadence


• Instrument dashboards, QA checks, and experiments to improve conversion and speed

Qualifications We Value: 

• 5+ years in GTM Ops, Marketing Ops, RevOps, or similar


• Hands-on experience with sequencing tools (Gong Engage preferred)


• Proven ability to build automation that drives pipeline outcomes


• Strong Salesforce fluency (activation layer, not platform ownership)


• Comfort operating in modern GTM tooling + no/low-code environments

Nice to Haves

• Zapier / Make / N8n / Lovable / webhooks / APIs


• Deliverability + outbound quality controls


• SQL or data warehouse exposure


• Experience operationalizing signal-based GTM plays at scale

Compensation at Cresta 

Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.

The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.

Salary Range: $140,000 - $160,000 + Offers Equity

We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored.  If you are uncertain whether you have been contacted by an official Cresta employee, reach out to [email protected]