GTM Copywriter - Cold Email

✨ Join Hypergen as a GTM Copywriter (Cold Email)
If you’ve written cold emails before (and you actually enjoy it), and you like testing angles, playing with personalization, and using AI tools to move faster - you’ll fit in well here.

About Hypergen

Hypergen is a B2B lead generation agency working with startups across the US, UK, and EU. We run outbound campaigns that generate real pipeline - and we take cold email seriously (in a good way).

What You’ll Do

• Write and refine cold email sequences for B2B clients across different industries (SaaS, M&A, HRTech, FinTech, and more).

• Create high-performing hooks, angles, and value props that cut through the noise.

• Use AI tools (ChatGPT, Claude, etc.) to speed up research, ideation, and iteration - including building and improving prompts.

• Work closely with GTM specialists to align copy with targeting + offers.

• A/B test subject lines, hooks, tone, and sequences - and iterate based on performance.

• Use Clay to support personalization and outbound workflows.

Requirements (Must-Haves)

• You’ve written cold emails before (mandatory - not general copywriting).

• You use AI tools daily, and you’re comfortable working with them beyond “write me an email.”

• You’ve done prompt engineering (ChatGPT / Claude) and know how to refine on prompts to get better outputs.

• You know Clay, or you have at least basic working knowledge and can use it confidently.

• Strong English writing skills - clear and natural.

✅ Bonus points if…

• You’ve worked as a GTM Engineer/outbound specialist and now want to focus more on writing.

• You’re comfortable thinking in performance terms (reply rates, conversions, meetings booked).

• Familiarity with outbound tools like Apollo, PlusVibe, BuiltWith, RB2B, etc.

• Your meme game is strong.

What We Offer

• Competitive starting salary based on experience.

• Access to modern outbound + AI tools to support your workflow.

• A fast-moving team that tests a lot and keeps things simple.

• Remote-friendly environment focused on results (and having fun while doing it).

How to Apply

Apply here or send your CV + 2-3 cold email examples to [email protected]. If you have examples with results - even better.