Head of Creator Outreach and Partnerships

Our Client is a premium activewear brand founded by the founding designer for Lululemon, ex-Head of Global Women's Sportswear at Nike, ex-Fear of God, who has designed for athletes including Serena Williams and Maria Sharapova. Company’s CEO has multiple prior exits, including an acquisition and a company that went public via IPO on the NYSE. The team has invested three years and over $2M developing proprietary fabrics from scratch with top mills and manufacturers to build a product they describe as "IM8 if David Beckham wore leggings."

Why Join Them?

This is a founding-level role, and they are hiring exactly ONE person for this seat. It's not a gifting or sampling job; it's a hardcore building role with a direct mandate to create one of the fastest-growing premium apparel brands on TikTok Shop (think Comfrt, for activewear). Big equity, big career leap, mission-critical to the next stage of the company's growth.

Role Overview

As Head of Creator Partnerships, you will personally build and execute the company’s creator outreach and partnership strategy on TikTok Shop.. starting from essentially zero GMV and scaling to 10 creators, then 100, then 1,000, then 30,000, with a GMV trajectory from $1M to $10M to $300M+.

Key Responsibilities

• Personally recruit, onboard, and negotiate commissions with creators/affiliates


• Build the TikTok Shop creator program from the ground up, no existing playbook


• Design tiered/aggressive commission structures to drive creator competition and content volume


• Own creator seeding, gifting strategy, and community management (Discord or similar)


• Build creator CRM and tracking systems as the program scales


• Partner closely with founders/leadership on growth strategy and execution


• Own the function end-to-end: this is a builder role, not an oversight role

Non-Negotiables

• Proven experience personally building/scaling a creator or affiliate program from near-zero


• Direct, hands-on execution: has recruited affiliates, onboarded creators, and negotiated commissions themselves


• Comfortable operating as a sole/founding hire without an existing team, but also comfortable with building a team and getting to the top together


• 5+ years of experience building from zero ->  one


• Direct TikTok Shop experience

Nice to Have/Bonus

• Apparel or premium DTC background


• Discord or community management experience


• Experience with subscription-based commerce economics


• Prior exposure to Comfrt, Bloom Nutrition, Grüns, Alani Nu, YoungLA, RAW Nutrition, Made By Mitchell, or Medicube


• Experience designing tiered/aggressive commission structures


• "Live Shopping" Selling Experience

Compensation & Benefits

- Salary: $150,000 - $200,000 Big equity + competitive commissions (flexible on salary for the right talent)

Location

Fully Remote