Head of Programmatic

We are looking for an experienced Head of Programmatic to lead and scale our AdExchange business. This role is responsible for driving commercial success, building high-performing teams, and shaping the long-term strategy of the product in close cooperation with company leadership.

Responsibilities

• Oversee business results and define the strategic development vector for the SmartyAds AdExchange product


• Take full responsibility for all business-related teams: Business Development, Account Management and Customer Success


• Serve as an escalation point for top-level customer and partner issues


• Set targets and control execution of business development plans (qualitative and quantitative)


• Own CSM and Account Management KPIs and define team direction and performance standards


• Monitor platform profitability on a daily basis and initiate immediate corrective actions when needed


• Prepare and present regular performance and strategy reports to executive management


• Define and execute the strategic direction of the AdExchange in cooperation with top management


• Ensure strong collaboration with SSP and DSP teams and alignment across products


• Work closely with Marketing to ensure strong positioning, promotion of key integrations, and execution of inbound and outbound sales strategies


• Represent the company at industry events, conferences, and partner roadshows


• Track industry trends, regulatory updates, and technological changes, initiating product improvements to maintain competitiveness


• Cooperate with Legal, Privacy, Operations, HR, Product and Finance teams to ensure sustainable product development


• Lead complex negotiations, recovery of lost integrations, and resolution of critical partner cases


• Support product roadmap development based on market needs and commercial priorities

Hard Skills

• 5+ years of experience in AdTech / Programmatic / Digital Advertising


• Proven experience in managing large commercial or product-driven teams


• Deep understanding of the programmatic ecosystem: DSPs, SSPs, AdExchanges, Publishers, Agencies, Data Providers, and Scanners


• Strong knowledge of OpenRTB protocol, bidding mechanisms, traffic quality metrics, and monetization models


• Experience with multiple environments and formats (Web, Mobile App, CTV, DOOH, Display, Video, Native, Audio)


• Solid understanding of privacy regulations and frameworks (GDPR, TCF, GPP, COPPA, CCPA, etc.)


• Strong analytical skills with the ability to interpret revenue, margin, and performance data


• Experience working with BI tools, CRM systems, and reporting dashboards


• Budget planning and P&L management experience


• Fluent English (spoken and written); Ukrainian is a plus

Soft Skills

• Strong leadership and people management skills


• Strategic and systems thinking


• High level of ownership and accountability


• Excellent communication and negotiation abilities


• Ability to operate in a fast-paced, changing environment


• Strong problem-solving and decision-making skills


• Result-oriented and performance-driven mindset


• High emotional intelligence and stakeholder management skills


• Ability to balance long-term strategy with short-term execution


• Resilience and stress management in high-pressure situations

Benefits:

• Flexible working format (hybrid / remote/ office)


• Paid time off 


• Professional development budget


• Conference and travel coverage


• Medical insurance 


• Sports compensation

Location

• Kyiv, Ukraine


• Hybrid / Office-based (preferred)/ Remote