Industry Strategist Manager

Key Responsibilities: 

Client / Prospect Engagement and Product Consulting: 

• Utilize in-depth product knowledge to support data & identity sales efforts, including pricing, product presentations, solution recommendations, and proposal creation tailored to address client / prospect needs. 

• Collaborate with cross-functional teams to determine client  / prospect solutions. 

• Provide consultation and expertise to internal and external stakeholders, contributing to the positioning of our products and services as superior solutions. 

Strategic Alignment: 

• Understand the broader Acxiom and agency strategies and how individual contributions align with organizational goals. 

• Proactively identify opportunities for improvement and innovation within sales support management. 

• Collaborate with product management on the development of new products and services based on feedback from clients / prospects. 

Continuous Education: 

• Deepen understanding of Acxiom's products, agency offerings, direct marketing strategies, and industry dynamics. 

• Stay abreast of evolving trends in direct marketing, including key concepts, promotional channels, challenges, and solutions. 

• Enhance knowledge of the industry landscape, including trends, vertical nuances, and competitive intelligence. 

• Understand the differences in usage when working with regulated industry clients / prospects. 

• 5+ years of managing or processing first and third party data, preferably InfoBase. 

• Knowledge and understanding of the role identity plays in the marketing ecosystem.  

• Knowledge of the offline and digital marketing landscape and the role identity plays within and across platforms. 

• Experience in data and identity sales support, with a proven track record of success. 

• Understanding of direct marketing principles, digital media applications, and industry trends. 

• Excellent communication and presentation abilities. 

• Strategic mindset, with the ability to align individual efforts with broader organizational goals. 

• Detail-oriented approach, with a focus on delivering high-quality solutions to complex challenges. 

• Ability to travel up to 25%