Influence Marketing Lead

TripleTen is a leading EdTech company that offers accelerated programs in programming and data analysis, enabling students to secure jobs in the IT sector in the US and Latin America within a year. We guarantee a 100% money-back policy and have an impressive 87% employment rate among our graduates.

We're seeking an experienced Influence Marketing Lead to spearhead our influencer marketing initiatives with a strong focus on measurable business outcomes on the market of the USA. The ideal candidate will drive lead generation and conversion through various influence channels, with particular emphasis on performance marketing metrics and efficient vendor management.

This role will be crucial in driving our influence marketing strategy forward with a strong emphasis on performance metrics, ROI, and effective vendor management. The successful candidate will join a dynamic team focused on achieving measurable business results through strategic influencer partnerships and agency relationships.

Please note that after applying for this position, you will be required to complete a test assignment.

• Develop and execute a comprehensive performance-driven influence marketing strategy across multiple markets, with a primary focus on the US market
• Manage and coordinate multiple agencies, contractors, and vendors to ensure aligned execution of marketing initiatives
• Build and nurture relationships with influencers across different tiers - from micro to macro influencers
• Oversee agency relationships and deliverables, ensuring quality and adherence to KPIs
• Manage campaign budgets with strict adherence to key performance metrics (CPL, CAC, ROAS)
• Design and implement A/B tests to optimize campaign performance

• 4+ years of experience in influence marketing with proven track record in lead generation and sales conversion.
• Experience leading small teams and managing relationships with marketing agencies, freelancers, and contractors.
• Proven ability to negotiate and manage vendor contracts and service level agreements.
• Demonstrated success in the US market or other international markets.
• Deep understanding of performance marketing metrics and experience in campaign optimization.
• Experience in budget allocation and management across multiple vendors and channels.
• Hands-on experience working with major social platforms (Instagram, TikTok, YouTube) and various content formats.
• Excellent English communication skills (both written and verbal).

• Remote, Full-time Contract position
• Level of freedom to determine the vision of projects and resources to achieve it. We don't believe in micromanaging
• Get hands-on experience in an ed-tech environment (learning tools and the ins and outs of online education for adults)
• Digital office. To keep our teamwork smooth, we use modern digital tools like Slack, Miro, Notion, Slack, etc
• Diverse and close-knit team. We're spread out across the US, Europe, LATAM cand more!

Disclosures:

*At this time we are unable to offer H1B sponsorship opportunities in the USA.

**This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.

***TripleTen is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, color, religion, sex, national origin, age, religion, disability, marital status, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.