Influencer & Social Growth Strategist (f/m/d)

Are you analytical, structured, and thinking beyond algorithms when it comes to social media?
Then this role is for you.

As our Influencer & Social Growth Strategist, you'll combine strategic thinking with creative excellence. You’ll scale our influencer marketing and grow our social media presence with a deep understanding of formats, community dynamics, and UGC. A role at the intersection of growth, branding, and relationships.

1. Social Growth Strategy

• Analyze performance data to identify growth opportunities and develop scalable content formats for Instagram and TikTok.

• Systematically test new ideas—formats, hooklines, editing styles—to drive organic growth.

• Collaborate closely with our On-Camera Creator to translate learnings into action and establish efficient feedback loops.

• Own reporting and insights, sharing clear KPIs and optimization ideas with the wider team.

2. Influencer & Creator Marketing

• Identify creators who align with AMELI’s values, aesthetic, and target audience. Manage outreach, briefings, and communication.

• Negotiate partnerships and buyouts while coordinating content delivery and approvals.

• Evaluate UGC for both quality and performance, and manage its strategic usage.

• Build and manage a structured Creator CRM and content library with performance tracking.

• Develop our community-led programs (e.g. testimonials, ambassador programs, gifting/seeding strategies).