Inside Sales Specialist

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Experience: 2+ yrs

Location: Remote

Job Type: Full-time

We are looking for a proactive and results-oriented Inside Sales Specialist to drive new client acquisition through outbound prospecting, cold email outreach, and CRM-driven lead generation. The role is focused on building a strong top-of-funnel (TOFU) sales pipeline, maintaining high-quality lead data, and consistently improving outreach performance.

The ideal candidate will have hands-on experience with modern sales prospecting and outreach platforms and be comfortable working independently against measurable lead-generation targets. This is an opportunity for a sales professional who enjoys data-driven prospecting, experimentation, and taking ownership of their pipeline and results.

Key Responsibilities

• Drive new client acquisition through cold email, outbound prospecting, and targeted lead-generation campaigns.
• Build and maintain qualified prospect lists using Smartlead, Clay, LinkedIn Sales Navigator, email-scraping tools, and other relevant platforms.
• Execute targeted cold-email campaigns aligned with defined ideal customer profiles and sales objectives.
• Monitor and optimise email deliverability, open rates, reply rates, bounce rates, and campaign performance.
• Maintain accurate and up-to-date lead records within CRM and sales systems.
• Research prospects and ensure generated leads meet defined quality and qualification criteria.
• Build and maintain a consistent TOFU pipeline against agreed lead-generation targets.
• Track individual performance metrics and identify opportunities to improve outreach effectiveness.
• Experiment with subject lines, messaging, targeting, and campaign approaches based on performance data.
• Share regular reports covering lead quality, outreach activity, email performance, and TOFU KPIs.
• Identify promising prospects and sales opportunities and coordinate appropriate handoffs to internal teams.
• Maintain strong data integrity across prospecting and CRM systems.
• Continuously improve lead-generation processes, workflows, and campaign efficiency.
• Collaborate with managers and senior team members to refine messaging, qualification standards, and prospecting strategies.

What Makes You a Great Fit

• 2+ years of experience in inside sales, B2B lead generation, outbound sales, sales development, or a similar role.
• Hands-on experience with Smartlead, Clay, or comparable sales outreach and automation platforms.
• Proven experience building sales funnels and generating qualified top-of-funnel leads.
• Strong understanding of cold email outreach, prospect research, lead qualification, and campaign optimisation.
• Experience using LinkedIn Sales Navigator, CRM platforms, email-scraping tools, and MS Excel.
• Good understanding of email deliverability, bounce rates, open rates, reply rates, and outbound campaign metrics.
• Strong analytical mindset with the ability to interpret campaign data and identify actionable patterns.
• Excellent written and spoken English communication skills with the ability to create clear and persuasive outreach.
• Strong attention to detail and commitment to maintaining accurate lead and CRM data.
• Ability to work independently, manage personal targets, and take ownership of measurable outcomes.
• Comfortable working in a remote, fast-paced environment with a high degree of autonomy.
• Interest or experience in B2B sales, creative services, design, content, marketing, or technology will be an advantage.
• Strong willingness to learn new sales technologies, automation tools, and prospecting methodologies.
• A results-oriented mindset with the ability to continuously test, learn, optimise, and improve sales performance.