This is a highly collaborative and dynamic role that blends analytical thinking, strategic problem-solving, and client partnership. The ideal candidate is naturally curious, detail-oriented, and passionate about digital marketing, consumer behavior, and emerging media trends. You thrive in fast-paced environments, enjoy connecting data to storytelling, and are excited to help clients navigate an ever-evolving digital landscape through smart, innovative marketing strategies.
You Will Be
- Analyzing performance data to guide cross-channel budget allocation and optimize media investment across the funnel
- Supporting the development and execution of integrated full-funnel media strategies aligned to client business goals and customer journey stages
- Driving strategic planning across Paid Search, Paid Social, and Programmatic channels including Display, Video, CTV, OTT, Audio, and DOOH
- Partnering with activation, creative, and analytics teams to ensure aligned strategy and seamless campaign execution
- Developing strategic recommendations across media mix, audience targeting, creative strategy, KPIs, and measurement frameworks
- Stewarding paid media budgets through initial planning, in-flight reallocations, optimization opportunities, and incremental investment scenarios
- Conducting audience research, competitive analysis, and market intelligence using tools such as Pathmatics, GWI, Resonate, and platform insights
- Monitoring pacing, performance trends, and optimization opportunities to improve efficiency and drive business outcomes
- Leading testing and learning initiatives across channels to support continuous innovation and performance improvement
- Delivering strategic insights, performance updates, and recommendations through client-facing presentations, reports, and planning documents
- Building deep expertise in client industries, omni-channel retail dynamics, seasonal trends, and evolving consumer behavior
- Staying current on emerging media platforms, industry trends, and best practices while contributing strategic guidance for both existing and prospective clients
You Must Have
- 2-3 years of experience in paid media advertising, media planning, or digital strategy within an agency or marketing environment
- Multi-channel experience across Paid Search, Paid Social, and/or Programmatic platforms including Google Ads, YouTube, Meta, TikTok, Snapchat, DV360, or similar platforms
- Demonstrated experience developing, optimizing, analyzing, and reporting on paid campaigns across both brand and performance objectives
- Strong understanding of full-funnel digital media strategy, including media planning methodologies, audience strategy, and performance measurement across the customer journey
- Experience supporting cross-channel media strategies across brand and performance campaigns, ideally within omni-channel retail, ecommerce, and/or ISP/telco environments
- Experience partnering with analytics teams on tracking implementation, reporting frameworks, and dashboard development
- Familiarity with attribution methodologies and measurement frameworks
- Strong analytical and problem-solving skills with exceptional attention to detail
- Proficiency in Google Workspace tools including Google Sheets, Google Docs, Google Slides, and media reporting platforms
- Excellent oral, written, presentation, and interpersonal communication skills
- Strong organizational, time management, and project management capabilities
- Ability to manage multiple projects and priorities in a fast-paced environment
- Bachelor’s degree in Marketing, Communications, Business, or related field
Nice to Have
- Experience supporting large, complex accounts with multiple stakeholders, seasonal planning cycles, and integrated retail/ecommerce business objectives.
- Experience working on omni-channel retail brands with both online and offline conversion goals is a plus.
- Knowledge with audience targeting, forecasting, and budget management
- Experience contributing to integrated media strategy and campaign testing frameworks
- Working knowledge with clients with a distinct national vs. local media strategy