Landing Page CRO Specialist

About the Role:
We’re looking for a hands-on Landing Page CRO Specialist to drive conversion rate growth for paid traffic. You will implement, test, and iterate on landing page changes quickly—without waiting on engineering—using a mix of A/B testing tools and direct front-end edits. This is a performance-focused role, not a design or branding role.

What You’ll Do:

• Own conversion rate (CVR) performance for paid-traffic landing pages
• Build, launch, and analyze continuous A/B tests
• Personally implement test variants using:
• HTML, CSS, and JavaScript
• A/B testing platforms or client-side experimentation tools
• Optimize landing pages for:
• Page structure and hierarchy
• Above-the-fold layout and copy
• CTA placement, behavior, and interaction
• Load speed and perceived performance relevant to CVR
• Ensure strong ad → landing page message match
• Diagnose conversion friction using analytics, heatmaps, and session replays
• Maintain a clear experimentation roadmap with hypotheses and learnings
• Move fast with minimal reliance on internal engineering resources

What You Have:

• Hands-on experience improving CVR on paid-traffic landing pages
• Comfort writing and editing front-end code
• Strong understanding of how DOM changes, JavaScript execution, and page performance impact conversion and test validity
• Ability to implement and QA experiments end-to-end
• Hypothesis-driven thinking, not opinion-based decisions
• Obsession with details and iteration speed

Technical Skills & Tools:

• Strong working knowledge of:
• HTML / CSS
• JavaScript (DOM manipulation, event handling)
• Experience with:
• Client-side A/B testing tools (VWO, Convert, Optimizely, etc.)
• Webflow, Shopify, or custom CMS environments
• Familiarity with:
• Analytics tools (GA4, Mixpanel, Amplitude)
• Heatmapping/session replay tools (Hotjar, FullStory)
• Performance optimization (page speed, CLS, FCP)
• Debugging experiment conflicts

Why This Role is Exciting:
You’ll have the autonomy to move fast, implement your ideas directly, and see the impact of your work on revenue and performance. If you thrive in a results-driven, hands-on role, this is a perfect fit.