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CaptivateIQ is the leading Sales Performance Management solution, recognized by Forrester and G2, and trusted by customers including Affirm, Gong, and Figma. With solutions for Sales Planning and Incentives, we help revenue teams automate processes, hit revenue targets, and adapt with business change, ultimately driving efficient growth. It's time to rethink ROI - your return on incentives - with CaptivateIQ.
With backing from Sequoia, Accel, ICONIQ, Sapphire Ventures, and other leading investors, CaptivateIQ is on a mission to enable every company to improve their return on incentives and sales planning.
Come and see why Glassdoor and Comparably have recognized CaptivateIQ as a best place to work!
About The Role
This is a pivotal moment at CaptivateIQ as we evolve from a single-product offering into a dynamic, multi-product platform. As the leader of our Product Marketing function, you will step into a high-impact, player-coach role—shaping our go-to-market approach, mentoring a growing team, and directly driving initiatives that accelerate growth and sharpen our competitive edge.
You will own our product marketing strategy across a rapidly expanding portfolio, ensuring positioning, messaging, and enablement are tightly aligned with business goals. You’ll work cross-functionally with Product, Sales, Customer Success, and Marketing leadership to deliver campaigns and programs that directly impact pipeline, win rate, and retention.
This is a unique opportunity to lay the foundation for a world-class Product Marketing function at a high-growth company recognized as a leader in Sales Performance Management.
Responsibilities
- Lead and Coach: Manage and grow a high-performing team of Product Marketers. Support their development while also executing hands-on work as a player-coach.
- Own Multi-Product GTM Strategy: Drive go-to-market strategy and execution across a suite of evolving solutions. Partner with Product, Marketing, and Sales to launch products that win.
- Craft and Evolve Messaging: Develop differentiated, value-driven messaging and positioning that clearly communicates the benefits of our platform to target personas.
- Drive Sales Enablement: Build and deliver programs, collateral, and tools that equip our commercial and enterprise teams to sell effectively and confidently.
- Be the Voice of the Customer: Champion customer insights through research and cross-functional collaboration. Use findings to inform positioning, roadmap, and content.
- Scale Core PMM Processes: Define and operationalize scalable product marketing workflows to ensure consistency and impact across all initiatives.
- Leverage AI for Efficiency & Insight: Harness AI tools to streamline research, content creation, performance analysis, and market intelligence.
- Measure & Optimize: Define and track KPIs for launches and campaigns. Analyze results to iterate on strategies and demonstrate business impact.
Requirements
- 7–10 years of B2B SaaS product marketing experience, with recent experience managing or mentoring others.
- Proven success in both strategic leadership and hands-on execution of high-impact marketing programs.
- Deep experience with go-to-market planning, product launches, and driving revenue outcomes.
- Strong foundation in market and customer research, with the ability to synthesize insights into action.
- Excellent communication skills—you know how to craft a narrative, influence cross-functional teams, and present with clarity and confidence.
- Strong sales enablement instincts and a builder’s mindset—you’ve created messaging frameworks, pitch decks, and battlecards from scratch.
- Familiarity or enthusiasm for using AI to accelerate marketing execution and insight generation.
Benefits
- (US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents
- Flexible vacation days and quarterly mental health days so you can recharge
- Enjoy a one-time expense on your 1-year work anniversary (to use for travel, home furnishings, fancy meal)
- Annual stipends for professional development and caretaking
- (US-ONLY) 401k plan to participate in and save towards the future
- Newest Apple products to help you do your best work
- Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ. ERGs directly support our company-wide DEI goals as a space for developing and retaining diverse talent
Notice for Prospective Candidates
- Only emails from @captivateiq.com should be trusted.
- Attempt to correspond with a candidate using a free web-based account, such as an email address that ends in @gmail.com, @yahoo.com, @hotmail.com, etc.
- Make an offer of employment without conducting multiple rounds of interviews face-to-face using secure video-conferencing technology.
- Ask candidates to cash checks to buy equipment on behalf of CaptivateIQ.
- Ask candidates to make a payment in order to be considered for a position.
- Make early requests for candidates' personal information such as date of birth, passport details, credit card numbers, bank details and social security number, etc.
- Please note that we’ll only ask for more sensitive personal information in connection with background checks after an offer is made.
We are aware of active recruitment scams using the CaptivateIQ name, in which individuals pose as our recruiters and post fake remote job openings and make fake job offers on the Internet. Please note, we will never do the following:
$130,000 - $175,000 a year
The OTE range represents the minimum and maximum of the OTE range for this position. The OTE offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. Our OTE is just one component of CaptivateIQ's competitive total rewards package, which also includes equity awards (a new hire grant, along with opportunities for additional awards throughout your tenure), competitive health and wellness benefits, and a commitment to career growth and development.
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