Market Research Director, Technology Clients

NRG is a leading global insights and strategy firm at the confluence of content, culture, and technology. We stay ahead of what’s next, providing fresh insights to spark new ideas. We’re a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges—in entertainment, technology, lifestyle, sports, and gaming. Together, we create with confidence.

We’re proud of our company’s values – these values guide us as we navigate sunny days, gray skies and everything in between:

• Do what you love. With conviction.
• Where discovery lives. And impact drives.
• Celebrate difference. Cultivate belonging.
• Big thinking. Collectively inspired.
• Embrace the journey. Be human.

The Devices & Services team is seeking a Director to join our fast-growing, forward-thinking technology research practice. In this role, you’ll partner with some of the world’s most influential brands shaping the future of technology, helping them navigate complex questions about innovation, consumer behavior, product experiences, AI, and the evolving role of connected devices and services in people’s lives.

In this role, you will lead a wide range of strategic research initiatives across the full project lifecycle, from proposal development and study design through analysis, storytelling, and final delivery. You will serve as a trusted client partner, bringing strong research expertise, intellectual curiosity, and consultative thinking to help clients solve their biggest business challenges. You will also play an active role in guiding a team, elevating deliverables, and contributing to the continued growth of the Devices & Services practice.

If you’re passionate about technology, energized by complex research questions, and excited to help clients understand what’s next in consumer behavior, this opportunity is for you.

• Lead all phases of mixed methods, quantitative and/or qualitative research projects, including proposal drafting, research design, questionnaire and discussion guide development, data analysis and storytelling.
  • Projects will include audience, landscape, and brand studies, with methods such as concept and creative testing, messaging/positioning evaluation, market sizing, conjoint, segmentation, tracking, as well as a range of qualitative methodologies (including some UXR and prototype testing).
• Translate research data into clear, actionable insights and recommendations through visual, creative and story-driven reports.
• Drive successful project execution, collaborating with senior team members and providing oversight to junior team members in coordinating logistics with internal and external operations teams (programming, fieldwork, facilities, moderators, data processing), and partnering with these teams to drive projects forward on stringent timelines.
• Help lead and develop a team, giving meaningful feedback on all aspects of a project and training analysts and managers across methodologies.
• Serve as a trusted partner to clients, fully understanding their business objectives and strategically strengthening the relationship.
• Contribute to proposals and ongoing growth opportunities within the Devices & Services team.
• Identify and develop research opportunities for new and existing clients. Cultivate and foster deep client relationships to successfully execute projects and drive overall business.

• Experience – We’d love for you to have 7+ years’ experience working in consumer insights, consumer research strategy, ideally with an agency background with exposure to large brands in technology. UXR experience is a plus.
• Your degree(s) – Ideally looking for a B.A./B.S. degree in areas such as Social Sciences, Business, Marketing, Market Research, Statistics, Economics or a related field. Additional degrees are welcome!
• Passion – An enthusiasm for research, data driven approaches, and strategic thinking. You enjoy staying up to date on industry trends and developments.
• Research practitioner – In-depth understanding and experience with a range of complex qualitative and quantitative research methodologies. Experience with moderation is a plus.
• Client-centric – Proven experience nurturing and building relationships with clients, understanding their goals and ensuring we deliver on those and confidently providing strategic guidance to them.
• Leadership – You can lead, mentor and inspire junior team members.
• Data driven – Expert at working with data to identify trends and insights, including both structured (i.e. data and hard numbers) and unstructured (i.e. interviews and qualitative) data. Advanced data visualization skills using tools in both Google Workspace (i.e., Google Slides, Sheets & Docs) and Microsoft Office (i.e., PowerPoint, Excel and Word) is a must.
• Data analysis techniques and software – Experience with designing research and interpreting results of advanced data analysis techniques such as drivers analysis & interactive network modeling, factor analysis, MaxDiff, TURF, cluster analysis & segmentations, and conjoint and discrete choice analysis. Experience with statistical packages, like SPSS or Q, are a plus.
• Communication and storytelling – Strong writing skills where you can craft a story around data insights and clearly communicate key points in a succinct manner. You have great verbal communication skills as well and are highly skilled at presenting to groups and sharing your point of view.
• Curiosity and critical thinking – You are genuinely interested in seeking information on the “whys,” always digging for more information to understand what makes consumers tick. Whether it’s understanding why one marketing message is more effective than another or what consumers think we could be using AI for in the future, you can always find something interesting to sink your teeth into. Simply put, you love to learn.
• Self-starter – Internally-motivated who continuously strives to get things done well, regardless of challenges encountered.
• Expert multitasker – Successfully manages time and multiple competing priorities to ensure deadlines are always met. Staying organized is a must for managing projects!
• Hawk-eyed attention to detail – You consistently deliver polished, accurate work.
• Great team member – Team player who is able to work collaboratively and harmoniously within a team and across teams. You will roll up your sleeves to help get the job done and no task is beneath you. You welcome feedback because you have a zest for learning and growing.

This is a full-time, exempt position.

We embrace the current era of work and what it means to be a best-in-class employer. We understand the flexibility that is required to recruit and retain incredible talent, whether it’s empowering you to do your best work from the comfort of your home or supporting you if you need to take a mental health day for self-care and rest. Below is a unique blend of benefits tailored to meeting the ever-changing professional landscape.

• Flexible/Remote work with optional usage of our great offices in Culver City and New York
• Unlimited PTO, volunteer days and a generous number of recharge days including a full office closure during the week of Christmas and New Year’s
• Medical, Dental, and Vision Insurance Plans
• 401K with company match
• 12 weeks paid Parental Leave
• Regular performance evaluations with opportunities for promotions and merit increases
• Educational and training reimbursement plan and other training and professional development opportunities
• Employee perks program (includes discounts on travel, hotels, cars, fitness, movie tickets and more)
• Resources available for mental health, inclusive care and family building
• NRGratitude – our company-wide employee recognition program
• Regular team/company events and activities including annual summer and holiday parties
• Pet friendly headquarters and pet insurance options

Diversity, equity, and inclusion is at the center of all our practices to ensure that NRG is a place where people from all identities and backgrounds can thrive. NRG is committed to recruiting and retaining diverse talent by supporting their growth through learning programs, internal mobility, affinity group participation and leadership development. Our differences make us a stronger workforce and enhance our creativity and innovation. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity regardless of race, color, religion, sex, age, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. 

In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $100,000-130,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.