Marketing Automation Manager

Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs.

The Marketing Automation Manager will join the Customer Experience Team to strategize, build, and optimize automation campaigns in partnership with cross-functional teams. These automations will be focused on engaging the students we serve through rich, relevant content that creates a rewarding and exceptional experience across the student journey from inquiry to graduation.

Main Responsibilities

• Collaborate with cross-functional teams to identify and align student segments as omni-channel assets are developed, built, and released for integration in automations
• Identify both front-end and back-end opportunities to enhance the automation development and performance
• Plan, build, test, QA and publish goal-driven automations utilizing engagement and behavioral data in Salesforce CRM to triggered omni-channel campaigns (email, SMS, voice, etc.) relevant to prospective, new, existing, and lapsed students
• Utilize solid testing methodology (A/B and/or multivariate test(s)) to identify opportunities to improve the engagement and conversation rates of automation campaigns
• Evaluate automation campaign performance results to provide execution guidance, best practices, and actionable recommendations for future automations (design, execution, and measurement)
• Partner with the Operations team to build and publish automation campaign performance dashboards for regular marketing senior management consumption
• Consistently track, monitor, and troubleshoot automation performance up-time and effectiveness to identify and collaborate on opportunities to optimize performance
• Maintain SMS and Automation Best Practices, ensuring compliance with relevant laws
• Coordinate with Business Technology team on Salesforce automation releases

Job Requirements

• BS in Marketing or Business Administration or Analytics
• 5+ years of campaign management experience across both online and offline marketing channels in creating segmented multi-channel customer communication strategies
• 2+ years’ experience with Salesforce automation (Flows) administration and troubleshooting. Proven ability to develop, document and follow through on a comprehensive automation testing strategy.
• 2+ years’ Salesforce Marketing Cloud Journey automation experience (Email Journey builds, API/Direct Connect, data extension configuration, segmentation, Einstein, reporting)
• Proven automation audience segmentation and A/B and/or multivariate testing experience
• Experience in defining customer need states and articulating into unique target customer segments
• Demonstrated ability to manage multiple projects, programs, and priorities in a fast paced, dynamic environment
• Automation experience querying, extracting, and analyzing large data sets
• Excellent interpersonal skills and the ability to work effectively with people at all levels
• Strong knowledge of Microsoft Office Suite (Excel, Word, Outlook, PowerPoint)
• Self-starter, self-motivated and a team player
• Highly organized with great attention to detail

Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.