Marketing Automation Specialist

Marketing Automation Specialist (HubSpot, Marketo, Pardot & CRM Automation)

Job Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

We’re hiring a Marketing Automation Specialist to build, optimize, and scale automated marketing campaigns, lead nurturing workflows, and revenue-driving automation systems.

This is a hands-on role focused on marketing operations, email marketing, CRM automation, lead management, and campaign performance. You’ll play a key role in improving lead quality, increasing conversion rates, and ensuring seamless alignment between marketing and sales.

If you have strong experience with marketing automation platforms and enjoy building scalable systems that directly impact pipeline growth and revenue, this role is for you.

Key Responsibilities

Marketing Automation & Workflow Management

• Build, launch, and optimize automated marketing workflows.
• Develop:
• Lead nurture campaigns
• Drip campaigns
• Trigger-based workflows
• Lifecycle automation sequences
• Design and maintain lead scoring models.
• Troubleshoot and optimize workflow logic for accuracy and performance.
• Ensure automation systems operate efficiently and reliably.

Email Marketing & Campaign Execution

• Build and execute campaigns using:
• HubSpot
• Marketo
• Pardot (Account Engagement)
• ActiveCampaign
• Klaviyo
• Conduct A/B testing on:
• Subject lines
• Email copy
• Calls-to-action (CTAs)
• Ensure campaigns are:
• Mobile-responsive
• Brand-consistent
• Conversion-focused
• Monitor deliverability and campaign performance.

CRM & Sales Alignment

• Integrate and maintain marketing automation platforms with:
• Salesforce
• HubSpot CRM
• Zoho CRM
• Ensure accurate lead routing and handoff processes.
• Support marketing-to-sales alignment and lead management workflows.
• Track campaign influence throughout the customer journey.
• Improve lead quality and conversion performance.

Data Management & Audience Segmentation

• Maintain clean, organized, and compliant marketing databases.
• Remove duplicates, inactive contacts, and outdated records.
• Build advanced audience segments based on:
• Industry
• Behavior
• Persona
• Lifecycle stage
• Engagement activity
• Ensure compliance with:
• GDPR
• CAN-SPAM
• CCPA

Analytics & Reporting

• Track and analyze:
• Open rates
• Click-through rates (CTR)
• Conversion rates
• Pipeline contribution
• Revenue impact
• Build dashboards and reports using:
• HubSpot
• Marketo
• Power BI
• Tableau
• Deliver actionable insights and recommendations for optimization.

Performance Optimization

• Continuously improve campaign performance and automation efficiency.
• Test new workflows, audience strategies, and messaging approaches.
• Recommend process improvements and automation enhancements.
• Stay current on industry trends, best practices, and platform updates.

Requirements

Required Qualifications

• 2+ years of experience with marketing automation platforms, including:
• HubSpot
• Marketo
• Pardot (Account Engagement)
• ActiveCampaign
• Hands-on experience with:
• Workflow automation
• Lead scoring
• Email marketing campaigns
• Audience segmentation
• Strong Excel or Google Sheets skills for reporting and data management.
• Understanding of:
• Email deliverability
• Marketing operations
• CRM workflows
• Data privacy regulations
• Strong attention to detail and execution skills.
• Comfortable working remotely during U.S. business hours.

Nice to Have

• HubSpot, Marketo, or Pardot certifications.
• Experience in:
• B2B SaaS
• E-commerce
• Growth marketing environments
• Familiarity with:
• Multi-touch attribution
• Marketing analytics
• Revenue operations
• Experience with:
• Zapier
• APIs
• Third-party integrations
• Understanding of sales and marketing funnel optimization.

Tools & Technology

• HubSpot
• Marketo
• Pardot (Account Engagement)
• ActiveCampaign
• Salesforce
• HubSpot CRM
• Zoho CRM
• Excel
• Google Sheets
• Power BI
• Tableau
• Zapier
• API Integrations

What Makes You a Great Fit?

• Highly analytical and data-driven.
• Strong systems thinker with a process-improvement mindset.
• Comfortable managing multiple campaigns and workflows simultaneously.
• Detail-oriented and execution-focused.
• Strong communicator who can work cross-functionally with marketing and sales teams.
• Passionate about automation, optimization, and measurable business results.

What Success Looks Like

• High-performing automated marketing campaigns.
• Clean, organized, and segmented marketing databases.
• Improved lead-to-opportunity conversion rates.
• Reliable marketing attribution and reporting.
• Strong pipeline contribution from marketing automation programs.
• Increased efficiency through scalable workflows and systems.

Why Join Us?

• Own a critical function that directly impacts revenue growth.
• Work across marketing operations, CRM systems, and sales processes.
• Build scalable automation infrastructure and growth systems.
• Opportunity to grow into:
• Marketing Operations Manager
• Revenue Operations (RevOps)
• Growth Marketing
• CRM & Automation Leadership
• Fully remote environment with strong ownership and visibility.

Apply Now

If you’re a Marketing Automation Specialist who enjoys building scalable systems, optimizing performance, and driving measurable business growth through automation, we’d love to hear from you.