Q

Marketing CRM and Automation Executive

icon building Company : Qa
icon briefcase Job Type : Full Time
icon remote-alt Remote / Work from Home

Number of Applicants

 : 

000+

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Job Description - Marketing CRM and Automation Executive

Marketing CRM and Automation Executive

London/Remote

Job Role: -

Responsible for creating and delivering email marketing and automation campaigns to effectively take QA’s services to market, specifically focused on audience engagement, nurture and conversion.

Role Responsibilities:

  • Create and deliver email marketing campaigns to effectively target QA’s different customer segments
  • Creation of landing pages and data capture forms related to email campaigns.
  • Perform A/B testing and other optimisation activities to continually learn and improve on campaign results
  • Ongoing analysis of current/previous email marketing campaigns for optimisation of future campaigns
  • Measure results and optimise lead nurturing journeys
  • Work with key stakeholders and assist with copy to deliver compelling propositions and marketing messages that resonate with the target audiences
  • Deliver marketing activities on time and within budget, with a core maximising audience engagement
  • Ensure campaign materials are shared with key stakeholders

Your Experience/Skills:

  • 3+ years of marketing experience including email-marketing, deliverability, testing, and automation
  • Previously worked on Marketing automation and platforms (Salesforce Marketing Cloud) will be an advantage
  • Excellent written communication and copywriting skills
  • Good understanding of marketing principles
  • Salesforce CRM
  • Some HTML experience but not essential
  • General knowledge of Microsoft Office essential
  • GDPR regulations
  • Proficient and familiar with AMPScript
  • Able to create lists via SQL queries in Marketing Cloud
Original job Marketing CRM and Automation Executive posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.
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