Marketing Manager

• Omnichannel Paid Media: Take full ownership of all paid media channels, including industry-specific sponsored content, search, display, and social advertising. 

• Sponsorship Management: Identify, negotiate, and execute high-impact sponsorships with industry publishers, newsletters, and event organizers to maximize brand reach and lead flow. 

• Strategic Sales & ABM Alignment: Partner with Sales leadership to execute Account-Based Marketing (ABM) strategies; develop personalized content and digital ad sequences to penetrate high-value target accounts. 

• Funnel Optimization: Devise ROI-driven strategies for landing pages and funnels. Use A/B testing and heatmapping to ensure paid traffic converts into high-quality inquiries. 

• Budget Attribution: Manage the marketing budget across various paid experiments, ensuring a low CAC while scaling volume. 

• AI Integration: Implement and manage AI-driven tools to automate content production, personalize email outreach, and enhance lead scoring accuracy. 

• Prompt Engineering & Workflows: Utilize Generative AI to scale the creation of marketing assets, ad copy, and SEO-driven articles without sacrificing brand voice or quality. 

• Lifecycle Marketing: Create and manage sophisticated automated email sequences and lead-nurturing campaigns to move prospects through the sales funnel efficiently. 

• Predictive Analytics: Use data modeling to identify trends in lead behavior and optimize campaign timing and messaging. 

• Affiliate & Publisher Relations: Oversee and scale a network of third-party affiliates and industry publishers to ensure a consistent flow of referral traffic. 

• Contractor Management: Lead a diverse team of external vendors and offshore agencies—including PPC specialists, web developers, and freelance writers—to execute campaigns at scale. 

• Reporting: Monitor campaign performance via Business Intelligence dashboards to provide monthly reports and actionable insights to senior leadership. 

• 5+ years in marketing, with at least 2 years in a managerial position. Experience in high-growth startups or highly regulated industries (InsurTech/FinTech) is a major plus. 

• Proven experience using AI tools (e.g., LLMs, image generators, and automation wrappers) to improve marketing efficiency and output. 

• Strong track record of managing five-figure monthly ad spends and negotiating direct sponsorship deals. 

• Expert-level knowledge of CRM systems, Content Management Systems (CMS), and marketing automation platforms. 

• Proven ability to source, onboard, and lead freelancers or offshore agencies to scale output. 

What We're Looking For: