Marketing Manager - Commercial

JOB LOCATION: Remote

Built on over 80 years of industry experience and the latest technology, our client is a purpose-driven organization revolutionizing the way fuels, lubricants, and propane are ordered, delivered, and managed. As one of the largest distributors of fuels, lubricants, and propane on the West Coast, oour client offers an innovative suite of products and services designed to create real value for each of the more than 10,000 Retail Fuel, Commercial, Industrial, and Fleet Card customers. As the company continues to fuel exponential growth, it is seeking to add a new role to the organization focused on setting the foundational marketing vision for the Commercial Services.   The Marketing Manager, Commercial Service Offerings will be key to developing all channel marketing plans in support of pipeline development for the business unit.

RESPONSIBILITIES

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  Own all aspects of channel marketing plan for the Commercial Services business unit including digital, email, online, social and PR

  
  


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  Own the creation and evolution of business unit positioning package, including persona development and unique selling proposition definition

  
  


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  Develop comprehensive content calendar inclusive of ad, email and social copy designed to generate leads for business unit

  
  


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  Manage and support supplier partnerships as needed

  
  


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  Identify and support identified event for the business unit

  
  


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  Partner with product marketing to define relevant campaigns that drive lift for the Commercial Services

  
  


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  Direct any research related to new vertical development in support of business unit

  
  


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  Source appropriate media and PR opportunities that help to drive awareness and credibility around Commercial offering

  
  


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  Data and conversion driven to a fault - loves to create impactful campaigns that deliver company value

  
  


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  Prioritize and develop sales enablement materials that deliver new lift in new customer acquisition and assist the sales organization in delivering wins  

  
  

KNOWLEDGE & SKILLS

• 6+ years of marketing management experience spanning all aspects of channel marketing


• General knowledge of marketing platforms to include SalesForce and Pardot


• Work with SFDC administrator to build and track reporting on campaigns, adjusting as needed


• Excellent written and verbal communication skills required


• Self-directed and motivated, yet thrives on cross-team collaboration and idea sharing 


• 2+ years profiling and executing event plans that deliver positive ROI


• BA/BS in marketing or related discipline required