Marketing Manager - Demand Generation & Growth Marketing

About Huzzle

At Huzzle, we connect elite remote professionals with fast-growing companies across the UK, US, Canada, Europe, and Australia. Our clients range from early-stage startups to established SaaS and eCommerce businesses. When you join through Huzzle, you're placed directly with a client as part of their in-house team. No outsourcing layers, just impactful work with global visibility.

Role Type: Fractional (12 days a month)

Engagement: Independent Contractor

About the Company

Our client is a growth-focused consultancy working with established B2B organizations to scale their commercial performance. They specialise in aligning marketing, sales, and operations to build predictable, high-performing revenue engines for their clients.

With a strong emphasis on strategic execution, data-driven decision-making, and modern demand generation frameworks, they deliver measurable pipeline growth across multiple industries.

Job Summary

We are hiring a Marketing Manager – Demand Generation / Growth Marketing to lead and execute high-impact demand generation strategies for B2B clients.

This is a fractional, contract-based remote marketing role ideal for a senior-level growth marketer who thrives on building scalable pipeline engines, leveraging AI-powered marketing workflows, and driving measurable revenue outcomes.

You will work closely with content, sales, and leadership teams to transform thought leadership into high-converting campaigns, while optimizing the entire marketing funnel—from awareness to conversion.

Key Responsibilities

• Demand Generation Strategy
• Develop and execute end-to-end demand generation strategies aligned with client revenue goals
• Build scalable, full-funnel marketing systems across awareness, acquisition, nurture, and conversion
• Design integrated inbound and outbound campaigns to drive qualified pipeline growth
• Leverage AI tools and marketing technology to improve campaign efficiency and velocity
• Campaign Management & Execution
• Plan and execute multi-channel campaigns across digital platforms (including LinkedIn performance marketing)
• Create high-converting lead magnets (reports, whitepapers, industry insights)
• Implement account-based marketing (ABM/ABMS) strategies targeting high-value prospects
• Develop structured sales prospecting and lead nurture programmes
• Collaboration & Alignment
• Partner with content teams to convert thought leadership into revenue-generating assets
• Align closely with sales, recruitment, and business development teams
• Collaborate with subject matter experts and external partners to execute campaigns
• Marketing Operations & Automation
• Build and optimise marketing automation workflows and nurture sequences
• Manage CRM and marketing automation platforms effectively
• Continuously optimise landing pages, funnels, and campaign performance
• Analytics & Performance
• Track and report on KPIs including pipeline contribution, lead volume, and ROI
• Monitor cost per lead (CPL), conversion rates, and engagement metrics
• Use data-driven insights to continuously improve marketing performance

• Must Have
• 8+ years’ experience in B2B demand generation, growth marketing, or digital marketing
• Proven success in building and scaling demand generation engines that drive revenue
• Strong expertise in account-based marketing (ABM/ABMS)
• Experience in technology, consulting, or professional services environments
• Deep understanding of B2B buyer journeys and multi-touch marketing funnels
• Hands-on experience with CRM and marketing automation platforms
• Strong analytical mindset with a data-driven approach
• Excellent collaboration skills across cross-functional teams
• Preferred Tools & Tech Stack
• Marketing automation: HubSpot, Marketo
• CRM platforms: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive
• Analytics and reporting tools (e.g., GA4, dashboards, attribution tools)

Fully Remote: Work from anywhere with international teams

Career Growth: Join companies in SaaS, MarTech, and B2B services

Peer Community: Connect with high-performing sales professionals in our network

Ongoing Support: Receive guidance from Huzzle before and after placement