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Role
As part of the Global Go-To-Market (GTM) organization, the Marketing Operations Manager is responsible for building the operational backbone that powers StarCompliance marketing performance and pipeline impact. Reporting to the Head of Revenue Operations, this role owns marketing systems, data quality, campaign measurement, and insight delivery—ensuring Marketing can scale with clarity, consistency, and speed.
This is a hands-on operator role for someone who loves turning messy inputs into clean reporting, actionable dashboards, and reliable processes. The role will collaborate with Marketing to deliver marketing performance metrics and insights that help build and sustain momentum across the funnel.
Candidates MUST be proficient in HubSpot Marketing, Salesforce, and Demandbase and MUST be based on the EAST COAST, if you do not have the above you will not be shortlisted.
Responsibilities
- Marketing Operations Ownership
- Own day-to-day administration and optimization of HubSpot Marketing, including campaign setup, workflows, lifecycle stages, lead capture, and automation QA and reporting.
- Own Demandbase operations and activation in partnership with Demand Gen Managers (account targeting, audiences, intent signals, integrations, and performance reporting)
- Own marketing-related configuration and usage of Salesforce (campaign architecture, reporting objects, funnel fields, and data alignment), in partnership with a Salesforce Administrator
- Partner with Salesforce Administration to ensure Salesforce and HubSpot alignment (field mapping, sync logic, lead/contact/account governance, and routing rules)
- Define and document marketing operations processes (campaign intake, SLAs, launch checklists, tagging standards, and QA).
- Serve as the final line of defense for marketing data quality and performance reporting.
- Collaborate closely with the Demand Gen Managers to ensure every campaign is properly tagged, tracked, and measurable (campaign architecture, UTM governance, attribution readiness)
- Own lead management operational workflows: lead scoring, routing, enrichment, lifecycle stage progression, and nurture entry criteria
- Maintain data integrity across systems (dedupe, normalization, segmentation readiness, and reporting accuracy)
- Serve as the “last line of defense” on campaign tracking so we don’t celebrate vanity metrics or chase ghosts in reports
- Participate in Marketing QBRs and deliver weekly, monthly, quarterly, and annual performance reporting across funnel and channel metrics (MQLs, SQLs, pipeline, conversion rates, velocity, CAC signals where possible)
- Build dashboards and insight packs that tell the story behind the numbers, what happened, why it happened, what we’re changing next
- Provide ad hoc analysis to support GTM priorities (program ROI, client and account engagement, intent-to-pipeline correlation)
- Partner with Marketing leadership to define and evolve KPI definitions and performance targets as GTM matures
- Review Salesforce pipeline hygiene, including stage progression discipline and data consistency
- Identify pipeline risks such as stalled deals, poor stage hygiene, weak conversion points, or inflated pipeline
- Surface findings and recommendations to Head of Rev Ops; advise on corrective actions
- Ensure clean handoffs and shared visibility from Marketing through SDR and Sales
- Act as the operational backbone for Demand Generation, Product Marketing, and Digital Marketing teams with operational execution, measurement, and experimentation frameworks
- Partner with Head of Rev Ops to ensure shared understanding of funnel and pipeline performance.
- Influence execution quality through data and insight.
- Help standardize GTM workflows and tools to drive consistency cross-functionally at StarCompliance
Campaign Operations & Data Quality
Reporting, Analytics & Executive Insights
Pipeline review & Sales Ops Advisory
Cross-Functional Partnership & Enablement
Skills and Experience
- Expert-level proficiency in HubSpot, Salesforce, and Demandbase
- Strong command of marketing operations fundamentals: attribution concepts, funnel metrics, lead management, segmentation, and campaign governance
- Strong understanding of pipeline mechanics, hygiene, and conversion analysis.
- Analytical strength: comfortable translating performance data into clear recommendations
- Highly organized, detail-obsessed, and process-driven—with the diplomacy to drive adherence across teams
- Clear communicator who can explain what the numbers mean to marketers and revenue leaders
- Curious, adaptable, and proactive with a passion for testing, learning, and scaling what works
Minimum Qualifications
- 4–7 years of experience in Marketing Operations / Revenue Operations/ Marketing Analytics, ideally in B2B SaaS or enterprise technology
- Demonstrated experience building scalable campaign operations and reporting frameworks
- Hands-on experience managing marketing automation + Salesforce CRM integration and governance
- Experience supporting an account-based or intent-informed GTM motion (strong preference)
- Bachelor’s degree in Marketing, Business, or related field required; advanced degree or equivalent experience preferred
- All StarCompliance employees are expected to commit to a high standard of personal integrity and carry out their responsibilities in an ethical manner
Integrity and Ethics
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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