Marketing Promotions and Lifecycle Associate

About Britannica

The Britannica Group owns two of the world’s most valuable and trusted sources of knowledge: Encyclopaedia Britannica and Merriam-Webster. Britannica has been operating since 1768, and Merriam-Webster since 1831, and these digital-first brands now serve a global audience of more than 200 million users a month and over 14 million newsletter subscriptions – with reference and lifestyle content, games and interactive features.

About the Role

The Marketing Promotions and Lifecycle Associate role is a remote, growth-focused position responsible for executing and optimizing paid media campaigns across platforms like Meta and Google, as well as managing promotional campaigns across owned channels like newsletters and email. This role supports subscriber growth, engagement, and retention efforts by monitoring performance metrics, conducting A/B testing, and maintaining reporting dashboards to identify trends and optimize conversion. The ideal candidate will have 2-5 years of experience in digital marketing or growth, with hands-on expertise in ad platforms, strong project management skills, and a background in subscription or audience-based business models.

Responsibilities

• Execute paid media campaigns across Meta, Google, LiveIntent, and additional acquisition channels, including campaign setup, trafficking, optimization, pacing, and reporting.
• Manage owned and operated promotional campaigns across newsletters, websites, email, and other marketing channels.
• Execute promotional campaigns that support newsletter audience growth, premium subscription growth, subscriber engagement, retention, and conversion goals.
• Support lifecycle marketing initiatives, audience segmentation, and subscriber funnel optimization efforts.
• Monitor campaign performance, audience engagement, acquisition metrics, and conversion performance; identify issues and implement optimizations.
• Maintain campaign reporting and dashboards, and surface trends related to newsletter growth, premium subscription growth, engagement, conversion, and CAC.
• Execute A/B tests by building variants, applying tracking parameters, and ensuring accurate measurement.
• Manage promotional calendars and campaign workflows across multiple brands and initiatives.
• Support newsletter growth and premium subscription growth across paid, organic, email, and onsite marketing channels.
• Partner with Marketing & Growth leadership to support subscriber conversion, engagement, retention, and premium subscription initiatives.
• Maintain campaign documentation, QA processes, and deployment standards.

• 2-5 years of experience in paid media, growth marketing, audience development, or digital marketing.
• Hands-on experience with Meta Ads Manager and Google Ads.
• Experience executing acquisition, engagement, retention, or conversion-focused marketing campaigns.
• Experience supporting newsletter, subscription, membership, or audience growth initiatives.
• Experience with campaign reporting, KPI tracking, and performance analysis.
• Highly organized and deadline-driven, with strong project management and communication skills.

Preferred Experience

• Experience with programmatic advertising platforms such as LiveIntent, StackAdapt, or The Trade Desk.
• Experience working in newsletter, media, publishing, or subscription-based businesses.
• Familiarity with Looker, GA4, or other analytics and reporting platforms.

Compensation: $70,000- $80,000

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home