Marketing Specialist

Who we are:
Agworld, part of Semios, is one of the world’s leading Farm Management Information Systems (FMIS). Semios is an agricultural technology leader, dedicated to transforming how food is grown and sustained. Together, Semios and Agworld form one of the most comprehensive agricultural technology ecosystems in the industry—providing the tools, data, and connections that agriculture needs to thrive now and into the future.

Agworld is created for growers, agronomists, ag retailers and many others involved in the business of farming, and enables them to collect data at every level of their operation and share this data with everyone that matters to them. Because they use Agworld, our customers are able to make better and more profitable decisions on a daily basis. Watch this short video if you’re curious to learn more about the impact we have on our clients’ operations.

Agworld was recognized as one of the Thrive Top 50 AgTech Companies for three consecutive years (2018–2020), a prestigious global ranking that highlights excellence and innovation in agricultural technology. Together with Semios, we are agricultural technology leaders, dedicated to transforming how food is grown and sustained. We combine deep agronomic expertise, advanced analytics and digital innovation to help the agricultural industry make smarter, more profitable decisions—while safeguarding the future of farming.

Motivated by meaningful work, you are looking for more than just a job; you want to work for a dynamic, growing company that finds solutions to real-life problems. We enable smarter, more sustainable farming decisions with technology rooted in a deep respect for the land and those who nurture it. If you’re passionate about creating a lasting impact on agriculture and fearless in driving impactful change, you’ll find a home with us. 

Who you are:

You live & breathe agriculture and technology, and are passionate about making a real difference. You genuinely want to help growers and those around them, and are intricately aware of the challenges they face on a daily basis. Our team comprises individuals who love agriculture, nothing is more important than knowing your clients - regardless of your role within the company!

Curious, collaborative, and impact-driven, you're eager to learn, innovate, and shape the future of digital agriculture alongside a team that shares your commitment to driving meaningful change.

As a Marketing Specialist for North America, you serve as a regional expert and strategic partner within the global marketing team. You will lead the design and execution of integrated marketing programs that drive awareness, adoption, and growth of Agworld’s farm management solutions. Working closely with Sales and Customer Success, you ensure regional campaigns are aligned with commercial priorities, effectively localized, and efficiently executed.

This role exercises a high degree of discretion and independent judgment in day-to-day decision making, vendor and budget management, and market-facing strategy.

We believe in hiring the right people for our team; people who are willing to learn the skills of the job, and who come equipped with the right attitude, passion and mentality. We are seeking an experienced marketing professional who can operate independently and exercise strategic judgment in executing marketing programs. We’re looking for someone with a passion for agriculture, a dedication to working hard and achieving results; and experience in, or affinity with, the field of marketing. Maybe you have experience in a farming environment and are ready to use this knowledge to help advance agtech adoption, or maybe you’ve worked in a marketing role in a  completely different environment and are now ready to apply the skills you’ve mastered to the agricultural industry - it’s who you are as a person that matters to us. 

What you will do:

Strategic Marketing & Campaign Management

• Develop and implement regional marketing strategies that support business objectives across North America.
• Exercise discretion in launching marketing initiatives, setting priorities, managing vendor relationships, and adapting plans to market dynamics.
• Independently  develop, manage, and evaluate marketing campaigns in North America, aligned with company strategy. You stay in close contact with the US-based Go-To-Market team, make sure their needs filter through to the right person within the marketing team, and follow this through to execution.
• Lead the planning and execution of high-impact marketing campaigns across multiple channels, including digital, email and social, from concept to completion.

Event & Field Engagement

• Lead Agworld’s participation in agricultural trade shows, grower meetings, and regional industry events, including event selection, planning, coordination, and on-site presence.
• Responsible for ensuring our team has everything they need to be successful at these events, and from time to time you’ll be part of the team that represents Agworld at these events. 
• In-field client engagement - from time to time you’ll be visiting clients for a variety of different projects. You are comfortable visiting agricultural operations and speak our clients’ language, building brand trust and connecting directly with key stakeholders.

Market Insights & Analytics

• Analyze market trends and customer insights to guide marketing decisions.
• Track KPIs, report on campaign performance, and refine strategies based on results.

Product Familiarity

• Build deep expertise in Agworld’s Farm Management Information System (FMIS) and how it supports customers.
• In your first 6 months, work alongside the US Sales and Customer Success teams to understand the user journey and agricultural applications.
• Continue to engage with internal teams and customers to stay current on product updates and market demands.

Depending on your previous experience you might be able to take on different tasks right from the start, or you’ll learn these over time and become the owner of these tasks once you master the individual skills. No 2 days will be the same at the Agworld marketing team!

In order to be successful as a member of the marketing team, you’ll need to be intricately familiar with our Agworld’s farm management software product. To achieve this, you will be working as part of the Agworld USA Sales and Customer Success teams during your first 6 months in this role to learn exactly what the product offers, and how our clients use it. 

We want you to succeed, so you will need:

• You bring the right attitude, passion and mentality to the team. 
• You have a strong affinity with agriculture and are keen to help the people that feed our nation. You understand how agriculture works, the language spoken in the industry, and the issues the key players in the industry face. 
• Solid aptitude for working with a variety of different tools. Prior experience in marketing-specific tools is not a must but will be regarded positively. 
• You don’t have a 9-5 mentality. We work hard as a team and we execute on what we’ve agreed on, 100% of the time - no matter what it takes. 
• You are disciplined and able to work independently in both unstructured environments (the wider organization and external parties) and structured environments (the marketing team) at the same time. You are able to prioritize and execute, and don’t lose sight of our mission. 
• You are based in either the Des Moines, IA or Denver, CO area. 
• You possess excellent communication, project management and interpersonal skills. 
• 5+ years experience in marketing.
• Proven ability to lead marketing initiatives with limited supervision.
• Experience managing vendors, budgets, and multi-channel campaigns.
• Strong interpersonal and written communication skills.
• Comfort working both strategically and tactically in a fast-paced environment.
• Willingness to travel (10–25%), including to agricultural sites.
• This role requires collaboration with global teams, particularly in North America and Australia. As such, occasional flexibility in working hours will be necessary to accommodate time zone differences. While core hours are based on your local time zone, the ability to attend early morning or late evening meetings from time to time is expected and planned in advance when possible.

Salary range: The base salary will be commensurate with experience with a range between $60,000 - $75,000 USD per annum. 

Please note that the base pay offered may vary based on factors including but not limited to knowledge, skills and experience, geographic location, as well as business and organizational needs.

Why this is the opportunity for you:

• You will join a winning team and become part of one of America’s most successful AgTech companies.
• You will work with a team that continually strives to be the best; we push each other to new highs every day. We are all part of the same team knowing that we want to perform better than yesterday, and we own this process. 
• You will become part of a culture that always strives for success excellence while acknowledging that we don’t always achieve this at once. Through Extreme Ownership we learn from our mistakes as a team, and improve our processes and outcomes accordingly.
• Give Back: Take advantage of dedicated volunteer days to support causes you care about.
• Prioritize Your Well-Being: Access comprehensive, customizable health plans designed to support your physical and mental health.
• Save for tomorrow: Take advantage and enroll in our company's 401(K) plan.
• Customizable health benefits plan for you and your family, which includes medical, dental, vision, and basic life insurance.
• At Semios, we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. We know that our differences often can bring about innovation, excellence and meaningful work. If you require accommodations during the interview process, please let us know. We believe that different perspectives and backgrounds are what make a company flourish and we welcome everyone. 

**This organization participates in E-verify.