Marketing Sr Manager Beauty

About Trafilea

Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors, with a focus on using data-driven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing global player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth.

Marketing@Trafilea: Work across multiple brands, leverage data-driven strategies, and drive rapid growth in a dynamic remote work environment. We have 3 business lines with brands based on digital marketing & growth strategies.

• Our intimate apparel Brands: Shapermint, Truekind and Shapermint Essentials,
• Our beauty Brands: Revel Beauty and Spa Dr.
• Our content and subscription Brand: The BodCon.
  

We’re looking for an creative and result-oriented Marketing Sr Manager for Beauty Brands to drive the strategic vision and execution of all branding initiatives across multiple channels, including retention, acquisition, creatives, influencers, and social media, to deliver measurable impact on company results. You will not only champion brand consistency by aligning all communications with comprehensive brand guidelines but also act as a critical liaison between key functions, ensuring seamless collaboration and integration to amplify the success of marketing campaigns.

Your role involves crafting and implementing large-scale, cross-channel campaigns that elevate brand presence, fuel growth, and engage target audiences effectively. Beyond managing social media and influencer strategies, you will be a strategic partner to acquisition and retention teams, leveraging insights to create cohesive campaigns that drive both customer acquisition and loyalty.