The Media Executive will serve as the liaison between our marketing agency and media outlets, with a primary focus on expanding our media outlet network. Responsibilities include conducting research on media outlets across regions, maintaining an organized media database and cultivating strong relationships with media personnel to ensure optimal coverage for our clients.
RESPONSIBILITIES:
Act as the primary liaison between the marketing agency and media representatives to broaden our media outlet network.
Conduct comprehensive research to identify media outlets that align with clients' target audience and geos they aim to reach.
Maintain an up-to-date and meticulously organized media database containing precise and detailed information.
Cultivate strong and enduring relationships with media personnel to facilitate smooth communication and secure optimal media coverage for clients.
Stay informed on media trends and coverage to uncover opportunities for client exposure.
Manage additional PR tasks and activities as needed to meet client requirements.
Requirements
EDUCATION:
A bachelor’s degree in communications, Marketing, Business Administration or a related field.
Excellent communication skills to maintain clear and effective channels between the agency and media representatives.
Strong research abilities to identify media outlets that align with clients’ needs.
Powerful organizational skills to maintain an updated and detailed media database.
Relationship-building skills to foster enduring connections with media personnel.
PERSONAL ATTRIBUTES AND DISPOSITION:
Strong attention to detail:Meticulous and thorough in ensuring accuracy and precision in all tasks and deliverables.
Proactive nature: Takes initiative and anticipates needs, consistently seeking opportunities to improve processes and exceed expectations.
Strong work ethic:Demonstrates dedication, reliability, and commitment to achieving high-quality results and meeting deadlines consistently.
Flexible and adaptable in a fast-paced environment:Adapts quickly to changing priorities and environments, maintaining productivity and effectiveness under pressure.
Team-oriented and collaborative approach:Values teamwork and actively contributes to collective goals, fostering a positive work environment through open communication and cooperation.
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