Media Liaison

Position Objectives:

• To advance animal rights by generating media coverage of PETA's campaigns 

• To coordinate outreach and correspondence with media representatives

Primary Responsibilities and Duties:

• Prepare and service news releases and generate media coverage for PETA campaigns 

• Research and identify appropriate local and national media outlets and podcasts for placing coverage of PETA's efforts 

• Develop new pitch ideas and ways to revamp news releases and pitches in order to increase media coverage of PETA campaigns 

• Represent the organization to the media

• Keep informed about PETA's work and media coverage

• Keep informed about local and national news stories and track those that are relevant to PETA's campaigns

• Perform any other duties assigned by the supervisor

• Degree in a related field or equivalent experience working in a professional environment

• Minimum of two to five years of professional working experience in public relations or the media industry 

• Willingness and ability to be on call and service rush news releases during weekend and evening hours

• Demonstrated thorough knowledge of animal rights issues and campaigns

• Proven ability to deal with a variety of people in a professional manner

• Demonstrated ability to work on multiple projects simultaneously

• Proven ability to take initiative and follow-through 

• Demonstrated ability to make sound judgments and work independently

• Proven exceptional written and verbal communication skills

• Proven excellent organizational skills

• Proven ability to work well under pressure and meet tight deadlines

• Demonstrated ability to think strategically and creatively to achieve objectives 

• Professional appearance and adherence to a healthy vegan lifestyle 

• Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues

• Commitment to the objectives of the organization

The salary range for this position is $50,003.00 - $69,305.60 annually. The ultimate salary within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work. 

A list of benefits available to qualified employees is available here.

Application Deadline: 

Applications for this position will be accepted until May 28, 2025.

We may fill this job opening before the deadline if we find a qualified candidate.