Mid-Market Account Executive

Location: Remote - Hiring for multiple U.S. region, starting with Eastern US
Reports To: SVP, Sales

About the Role

We are seeking an experienced, high-performing Mid-Market Account Executive to own the full sales cycle for selling new healthcare system customers. This role will focus on driving net-new revenue by introducing Canopy’s flagship wearable safety platform to C-level executives, security leaders, and operational decision-makers in hospitals and health systems.

You’ll be selling a solution with an obvious ROI, a compelling emotional value proposition, and a proven track record of rapid adoption in one of healthcare’s most urgent priority areas—staff safety.

Successful candidates will have a proven track record of driving new logo sales by identifying, prospecting, and closing six-figure deals in US-based healthcare systems, helping them solve complex, cross-functional business challenges with innovative solutions.

Key Responsibilities

• Pipeline Generation – Identify, research, and target prospective health systems and hospitals; develop and execute account penetration strategies.


• Full-Cycle Sales Execution – Own the sales process from first meeting through close, including discovery, ROI modeling, proposal creation, contract negotiation, and handoff to implementation.


• Enterprise Stakeholder Management – Engage with multiple decision-makers including CNOs, COOs, CIOs, and Security Chiefs to navigate complex buying committees.


• Solution Selling – Articulate the value of Canopy’s wearable safety platform, demonstrating both operational impact and emotional ROI for staff safety.


• Pipeline Management: Maintain a robust and accurate sales pipeline, providing regular forecasts and updates to leadership.


• Market Development – Represent Canopy at industry conferences, security forums, and healthcare technology events to build relationships and brand awareness.

Required Experience & Skills

• Track Record – 3+ years of B2B SaaS or healthcare technology sales experience with a history of exceeding quota in a new business role.


• Enterprise Sales Expertise – Skilled in multi-stakeholder, moderately complex sales cycles (3-6 months typical), with deal sizes in the $100-200K ARR range.


• Solution & Value Selling – Ability to quantify ROI and also sell based on strategic, operational, and cultural value drivers.


• Stakeholder Alignment – Proven ability to engage, align, and gain consensus across diverse organizational stakeholders, from frontline staff to C-suite executives, to ensure successful decision-making and adoption.


• Self-Starter – Highly motivated, autonomous, and adept at building pipeline from scratch.

Preferred Qualifications

• Familiarity with selling to regulated industries. Healthcare and security experience is helpful but not required.


• Experience working in a MEDDIC-based sales organization


• Background in selling category-creating or disruptive technology solutions.

Success in This Role Looks Like

• Landing 10-13 new healthcare logos annually.


• Ability to run an adaptable, repeatable playbook for engaging, converting, and expanding new accounts.


• Establishing Canopy as the default choice for wearable safety in your territory.