National Director of Sales and Marketing

About the Position

At Grand Living, every interaction is an opportunity to create a remarkable first impression. Our sales and marketing strategy is built upon exceptional hospitality, meaningful relationships, and delivering an experience that reflects the sophistication and elegance of the Grand Living brand.

The National Director of Sales & Marketing provides strategic leadership for all sales and marketing initiatives across Grand Living communities. This executive leader is responsible for developing and executing the organization's long-term sales, marketing, and brand strategy while driving occupancy, revenue growth, prospect experience, and market expansion.

Working closely with Executive Directors, Operations leaders, Sales Specialists, community leadership, and corporate leadership, this role develops high-performing sales teams, strengthens the Grand Living brand, and ensures every prospective resident and family experiences exceptional hospitality throughout the decision-making journey.

Essential Functions

Overall, the National Director of Sales & Marketing’s responsibilities will be focused on the following:

Strategic Leadership

• Develop and execute Grand Living's national sales and marketing strategy.


• Establish performance expectations that support occupancy growth, revenue goals, and brand recognition.


• Partner with executive leadership on strategic initiatives, acquisitions, and new community openings.


• Monitor market trends and identify opportunities to strengthen Grand Living's competitive position.

Sales & Marketing Excellence

• Lead sales strategy across all communities to maximize occupancy and census growth.


• Develop and implement standardized sales processes that create a consistent prospect experience.


• Ensure every prospect receives exceptional hospitality from the initial inquiry through move-in.


• Monitor sales performance, conversion metrics, inquiry management, and occupancy trends.


• Lead community sales audits and implement continuous improvement initiatives.

Brand Development

• Protect and strengthen the Grand Living brand across all communities and platforms.


• Ensure marketing materials, digital presence, advertising, and community events consistently reflect Grand Living's luxury hospitality standards.


• Collaborate with marketing partners to enhance lead generation and brand awareness.


• Oversee public relations, reputation management, and community marketing initiatives.

Financial Performance

• Develop strategies to maximize occupancy, revenue, and return on marketing investment.


• Partner with Operations to align sales performance with financial objectives.


• Analyze key performance metrics and implement action plans to improve results.


• Oversee annual sales and marketing budgets.

Leadership Development

• Recruit, mentor, coach, and develop corporate and community sales and marketing leaders.


• Build leadership succession plans.


• Develop onboarding, sales training, and leadership development programs.


• Foster a culture of accountability, collaboration, hospitality, and continuous improvement.

Prospect Experience

• Champion exceptional hospitality throughout every stage of the prospect journey.


• Utilize prospect/resident feedback and market insights to enhance the sales experience.


• Ensure communities consistently deliver remarkable first impressions.


• Promote personalized experiences that differentiate Grand Living from competitors.

Marketing & Innovation

• Identify emerging sales strategies, marketing trends, and technology solutions.


• Oversee CRM optimization, digital marketing initiatives, referral development, and lead management.


• Continuously evaluate opportunities to improve conversion rates and customer engagement.

New Community Development

• Lead sales and marketing strategies for new community openings.


• Develop pre-opening marketing plans and occupancy strategies.


• Support community launch activities, sales training, and operational readiness.

Other

Upon employment, all team members are required to fully comply with Grand Living's standards, procedures, and regulatory requirements while supporting the organization's mission of delivering exceptional hospitality.

This position requires regular travel to Grand Living communities and active participation in leadership meetings, training programs, community openings, and operational assessments.

Specific Position Knowledge, Skill, and Physical Requirements

This position is performed in a combination of remote, corporate office, and senior living community environments. The role requires frequent interaction with prospective residents, residents, families, community leadership, and external business partners.

This job description is intended to outline the primary responsibilities and qualifications of the Vice President of Sales & Marketing position. It may be modified or supplemented as needed to meet the needs of the organization. Typical requirements include:

• Ability to travel extensively, including frequent overnight travel, to Grand Living communities and industry events.


• Ability to walk communities, tour apartments, and participate in sales presentations, marketing events, and community activities for extended periods.


• Ability to sit, stand, and move throughout office and community environments for extended periods.


• Ability to lift and carry presentation materials or marketing displays weighing up to 25 pounds.


• Ability to operate standard office equipment, including computers, mobile devices, and audiovisual presentation technology.


• Ability to work effectively in both office and community environments while maintaining a professional presence consistent with Grand Living's luxury hospitality brand.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field highly preferred.


• Minimum of ten (10) years of progressive sales and marketing leadership experience.


• Minimum of five (5) years leading multi-site sales teams.


• Luxury hospitality, senior living, healthcare, real estate, or lifestyle brand experience preferred.


• Demonstrated success driving occupancy growth and revenue across multiple locations.


• Executive leadership and strategic planning.


• Multi-site sales and marketing management.


• Occupancy and revenue growth strategies.


• Brand development and prospect experience.


• CRM and lead management systems.


• Financial planning and budget management.


• Leadership development and coaching.


• Strong analytical and business acumen.


• Outstanding communication and presentation skills.


• Ability to influence leaders without direct authority.


• Passion for hospitality and creating exceptional experiences.


• Remote position based in Florida or Texas.


• Up to 50% travel throughout Grand Living communities.


• Overnight travel required.


• Ability to support new community openings, sales events, and leadership meetings.

Benefits

Grand Living is a high-end upscale environment including exquisite cuisine and free employee meals (must meet eligibility requirements), Grand Spa & Fitness facilities available for use at designated times. 

Equal Employment Opportunity

At Grand Living, our motto is "Your Life. Uniquely Embraced." We are proud to be an equal opportunity employer, committed to creating an inclusive and supportive environment for all, where our differences aren't just accepted, but celebrated.