Outside Sales Representative - Equipment

Founded in 1900, our PennDrill Manufacturing division in Winchester, VA, manufactures high-end grout mixers, pumps, and silos for the heavy foundation and other construction industries.

We seek a Technical Sales Representative who ensures that customers receive reliable, high-performance equipment that supports safe and efficient operations on job sites, while meeting or exceeding the company’s sales targets and contributing to long-term growth. While this job can be remote, our ideal candidate would live in PA, VA, or WV with the ability to be on-site throughout the training period and occasionally thereafter.

What you will do as the sole Sales Rep in this division:

• Close and grow equipment sales through professional communication with existing and prospective clients.

• Identify new opportunities, expand market awareness, and clearly communicate product features and benefits.

• Train customers and other sales staff on equipment and operational processes.

• Maintain current knowledge of all company products, equipment capabilities, and pricing structures.

• Remain familiar with company inventory systems and tools used in order management.

• Gather feedback to identify new product opportunities or improvements to existing lines.

• Prioritize build efforts in collaboration with manufacturing.

• Communicate sales opportunities, customer requests, and product feedback to internal teams for continuous improvement.

• Provide technical guidance during the sales process, including product capability explanations, equipment demonstrations, and solution recommendations.

• Prepare detailed quotes, RFP/RFI responses, and technical presentations or webinars.

• Maintain accurate records of customer interactions, requirements, and contact information.

We seek a candidate with:

• High School diploma or equivalent, required. Additional education in related field, preferred.
• Proven experience in sales, preferably in heavy construction, industrial equipment, or related industries.

• Familiarity with construction equipment, machinery, or tools; technical aptitude to understand product capabilities and applications.

• Demonstrated ability to manage customer relationships, interpret project requirements, and provide technical guidance.

• Experience preparing quotes, responding to RFPs/RFIs, and presenting solutions to clients.

• Track record of meeting or exceeding sales targets and KPIs.

• Strong communication and interpersonal skills; able to explain technical concepts clearly to non-technical audiences.

• Ability to coordinate with cross-functional teams (engineering, production, service) to meet customer needs.

• Experience attending trade shows, conferences, or other marketing/sales events is a plus.

• Knowledge of inventory management or order tracking systems, preferred.

• Willingness to travel to customer sites and project locations as needed, required.

• Must possess valid state driver’s license as the position requires travel to client locations and for prospecting meetings

PennDrill Manufacturing has been a family-owned company for 4 generations, and we take pride in taking care of the people who make our company great. We offer a comprehensive benefits package to support your health, financial security, and work-life balance.

Benefits begin the first day of the month following your hire date and include:

• Competitive salary with annual bonus potential 
• Competitive health, dental and vision insurace
• Short-Term Disability Insurance
• Paid Time Off
• 401K with Company Match
• Paid Holidays

Join us and be part of a team where your work is valued, your growth is supported, and your contributions make a difference every day.