Paid Search Media Manager

Company : Kada Recruiting

Job Type : Full Time

Remote / Work from Home

Job Description - Paid Search Media Manager

Fully remote position. Come and join this strategic, analytically driven, highly collaborative, supportive team with a culture that emphasizes work-life balance; his company has been voted one of the âBest Places to Workâ by AdAge two years in a row (2020 and 2021). They are strategic partners to clients that span multiple verticals including QSR/Retail, CPG, Healthcare, Auto, Financial, and more; proactively seeking to evolve/grow their business. Make your mark in a culture of learning and intellectual curiosity that allows for advanced test and learn programs as well as innovative thinking.

As a Search Manager youâre tasked with understanding our clientâs business, maintaining advanced knowledge of the search landscape, emerging solutions and can comfortably work directly with clients to articulate strategies that drive business outcomes, communicating regularly with internal account teams and specialists across digital disciplines including programmatic and social media. They are a Search Ads 360 certified agency and have received recognition for search awards.

Requirements

6+ years paid search buying experience

Bachelorâs degree preferred

Keep informed of relevant issues affecting the paid search and overall digital landscape

Develop advertising messaging that align with clientâs creative strategies and search best practices

Drive account financial & KPI success to meet or exceed goals

Advanced Knowledge of search and media landscape tools (Keyword Planner and competitive tools such as SEM Rush, comScore, Kantar, etc.)

Functional understanding of other digital advertising channels preferred (e.g., SEO, social media, programmatic, display, video, etc.)

Strong communication skills that can be demonstrated in direct client interactions

Work with the Reporting & Analytics team to facilitate reporting and analysis

Review and reconcile media invoices using the agency billing system

Communicate directly with clients on key accounts regarding strategy, performance outcomes and next steps

Frequent communication with internal planning teams, specialists across digital disciplines, and representatives from various search vendors (platforms and technologies representatives)

Develop search media plans inclusive of strategies, tactics, campaign structures, builds and optimization bid strategies across search engines like Google and Bing Ads

Supervise, mentor and train junior team members

Other duties may be assigned as is deemed necessary to meet company needs

Advanced knowledge of the search landscape and platforms: Google Ads, Google Analytics, Bing

Oversee day-to-day campaign performance, including monitoring, identifying, and bid management

Google Ads and Microsoft Advertising certified

Experience using search optimization platforms preferred (e.g., Search Ads 360, Kenshoo)

Employee management experience

Knowledge and experience with media intelligence tools such as SEM Rush, comScore, and Keyword Planner

Benefits

Long Term Disability

Legal services and identity theft protection

401K

Medical, dental and vision coverage

Life Insurance

Fitness club reimbursement

Professional and personal development allowance

Generous paid time off and holidays

AFLAC and Flex Spending Accounts

EOY medical reimbursement

Health Advocate healthcare assistance program

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Paid Search Media Manager

Job Description - Paid Search Media Manager

Requirements

Benefits

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