Product Growth Associate

We are looking for a Product Growth Associate to lead the go-to-market execution for a newly repositioned SMB-focused AI product. The product is already live in the ChatGPT App Store and is undergoing a rebrand to better serve small and medium-sized businesses.

This role will be instrumental in shaping product narratives, driving launch execution (including Product Hunt), and building a strong market presence within the US SMB ecosystem.

Employment Type: Full-time (Initial 3-month contract: April–June 2026, with potential for extension or conversion)

Key Responsibilities

Go-to-Market & Launch

• Lead the upcoming Product Hunt launch (target: early May 2026).
• Develop positioning and messaging tailored to SMB audiences.
• Execute launch campaigns in collaboration with external agencies.

Content & Product Storytelling

• Conceptualize and produce demo videos and use-case videos.
• Build a strong library of product marketing assets.
• Create clear and engaging product documentation and user guides.

User & Market Insights

• Conduct user interviews and gather actionable feedback.
• Translate insights into product messaging and feature prioritization.

Project Management & Cross-Functional Collaboration

• Act as the central project manager across:
• KOL / influencer agencies
• Product Hunt launch partners
• Brand/creative agencies
• Work closely with Product Managers to align on roadmap and messaging.

Community & Growth

• Represent the brand at SF-based meetups, events, and hackathons.
• Build relationships within the startup and SMB ecosystem.
• Support community-driven growth initiatives.

Requirements

• 3–7+ years of experience in Product Marketing, ideally in SaaS or AI products.
• Strong understanding of SMB audiences and go-to-market strategies.
• Proven experience launching products on platforms like Product Hunt.
• Ability to create or oversee high-quality marketing content (video, docs, campaigns).
• Experience conducting user research and interviews.
• Strong project management skills with multiple stakeholders/agencies.
• Preferably fluent in English and Mandarin (spoken and written) to effectively collaborate with internal teams and stakeholders.