Programmatic Advertising Coordinator (Non-Profit Clients)

TrueSense Marketing is looking for a highly motivated, detail-oriented individual to join our growing digital media marketing team as a Programmatic Advertising Coordinator. In this role, you’ll work closely with a multidisciplinary team of fundraising professionals to produce programmatic advertising campaigns that raise awareness (and money!) to support our nonprofit clients’ missions.



This new team member will work alongside the other members of the media operations team to build, QC, deploy, and optimize programmatic advertising campaigns, including display, native, video, audio, CTV, and other emerging digital ad types. We are looking for someone with experience executing programmatic campaigns within the unique landscape of nonprofit digital marketing who is ready to serve as the team’s go-to resource for these channels.



The ideal candidate will be at home working within Basis, Illumin, and other demand-side platforms as needed, and will have practical experience building, trafficking, and optimizing programmatic advertising campaigns. We’re looking for a candidate who is a communicative team player, analytical, organized, and resourceful.



Essential Functions:

· Builds, QCs and executes programmatic advertising campaigns across display, native, video, audio, CTV, and other emerging digital ad types using Basis, Illumin, and other programmatic platforms as needed

· Serves as a subject matter expert for display, native, audio, video, and CTV channels and as the main programmatic contact for strategy and account teams within assigned vertical(s)

· Monitors and manages active campaigns to find opportunities for optimization and ensure campaigns launch on time and perform to plan

· Collaborates with internal teams to make recommendations and provide insights for campaign planning related to ad format, inventory, budget, audience, and schedule

· Attends all campaign launch meetings to contribute insights into the programmatic elements of the effort

· Collaborates with the Performance Marketing team on campaign spends, budgets, and pacing

· Develops detailed performance reports and insights using in-platform data

· Works with digital operations team to successfully and efficiently onboard new clients.

· Participates in internal training opportunities to educate internal teams on programmatic advertising best practices. Assists with writing and updating standard operating procedures and other documentation.

· Works together across teams to navigate changes in agency structure, emerging technologies, and changing roles with kinship and courage.

· Responsibly executes campaigns while maintaining account security and client privacy.