Sales Development Representative

At Better Car People, we don’t just talk about improving dealership performance. We get in the trenches and make it happen.

We partner with automotive dealers and OEMs to fix what’s broken in the sales process, strengthen what works, and drive measurable results. Through a combination of real-world retail expertise, hands-on coaching, and purpose-built technology, we help dealerships sell more cars, handle leads better, and create a modern customer experience that actually converts.

If you’ve worked in or around a dealership, you already know that speed, consistency, and follow-up win deals. That’s exactly how we operate.

The Role

We’re looking for a Sales Development Representative (SDR) who knows how to create opportunity. Someone who is not afraid of the phone, understands the value of process, and brings urgency to every interaction.

This is not a “smile and dial” role. It’s about smart outreach, strong conversations, and setting up real opportunities that turn into business.

You’ll be the first impression of Better Car People. You will connect with dealers, identify gaps in their process, and open the door for our Account Executives to step in and close.

What You’ll Do

• Build pipeline by prospecting automotive dealerships through calls, email, and social outreach
• Start real conversations with decision-makers such as GMs, GSMs, and Internet Directors
• Qualify opportunities by understanding current sales process, lead handling, and performance gaps
• Set high-quality meetings and demos that convert, not just fill calendars
• Partner closely with Account Executives to strategize on accounts and territories
• Stay sharp on our solutions, dealership challenges, and industry trends
• Track activity and pipeline in Salesforce with discipline and accuracy
• Consistently hit and push past activity and performance targets

What We’re Looking For

• Experience in automotive, dealership, vendor, or related sales role strongly preferred
• Proven ability or strong desire to prospect and generate outbound opportunities
• Comfortable on the phone and confident leading conversations with industry professionals
• Strong work ethic with a competitive, results-driven mindset
• Ability to handle objections without losing momentum
• Organized, accountable, and consistent with follow-up
• Coachable, adaptable, and motivated to improve every day

Why Better Car People

• Real impact. What you do directly drives revenue for us and for our dealer partners
• Clear growth path from SDR to Account Executive to leadership
• High-performance culture with strong expectations and support to match
• Automotive-first mindset built by people who understand the business
• Tools and training that work with proven processes and technology

If you thrive on activity, competition, and winning, and want to be part of a team that actually moves the needle for dealerships, this is the role.