Appointment Setter (Cold Calling)
About the Role
An exciting opportunity is available for a driven and results-focused Appointment Setter to join a growing business development team. This is a fully outbound, cold-calling role suited to someone who enjoys prospecting, building relationships from scratch, and generating new business opportunities.
This is not a role where leads are provided. The successful candidate will be responsible for identifying prospects, building target lists, engaging decision-makers, and securing qualified appointments.
The Role
The Appointment Setter will play a key role in driving business growth through proactive outbound prospecting and appointment generation.
Responsibilities include:
Researching and identifying prospective client companies.
Building and maintaining a pipeline of target accounts.
Conducting high volumes of outbound cold calls daily.
Engaging senior decision-makers including CEOs, Founders, HR Directors, Talent Acquisition Managers, and Operations Directors.
Qualifying opportunities and booking appointments.
Following up with prospects through multiple touchpoints.
Maintaining accurate CRM records and activity logs.
Consistently achieving activity, pipeline, and appointment-setting targets.
Key Responsibilities
Generate new leads through LinkedIn, company websites, online directories, and market research.
Make between 80–150+ outbound cold calls per day.
Introduce services confidently and professionally to prospective clients.
Handle objections effectively and maintain engagement with prospects.
Secure qualified appointments with decision-makers.
Keep detailed records of conversations, outcomes, and next actions within the CRM.
Work independently while managing daily priorities and targets.
Consistently achieve agreed KPIs and appointment -setting goals.
Requirements
Essential
Proven experience in B2B cold calling and appointment setting.
Strong lead generation and prospecting skills.
Experience sourcing and building prospect lists independently.
Excellent communication and telephone skills.
Resilient, persistent, and comfortable handling rejection.
Self-motivated, organised, and target-driven.
Experience using CRM systems.
Reliable internet connection and a professional home-working environment.
What Success Looks Like
The successful candidate will be confident initiating conversations with senior decision-makers, consistently generating qualified appointments, and contributing directly to business growth. They will be proactive, highly motivated, and thrive in a performance-focused environment where outbound activity drives results.
Compensation
Competitive salary plus performance-based incentives, with opportunities for career growth and development within a fast-paced sales environment.
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