Sales Development Representative

About Workforce Optimizer

WFO builds AI-powered workforce management software for organizations that run large, complex, shift-based workforces — hospitals, airports and ground handlers, telecom operators, retailers, and facilities management providers. We have helped operators such as Singapore General Hospital and Singapore's public healthcare clusters replace manual rostering with forecasting, optimization, and compliance built into the platform.

We are fast-growing technology company, headquartered in Singapore, and scaling our go-to-market into global markets.

What You'll Do

Outbound & Meeting Generation

• Prospect and reach out to potential customers across our key markets, including ANZ, Japan, the US, UK, UAE, and Saudi Arabia.
• Generate qualified sales meetings through a mix of cold calling, email, and LinkedIn outreach.
• Build personalized outreach based on the prospect’s industry, business needs, and potential challenges.
• Use tools such as HubSpot, Apollo.io, LinkedIn Sales Navigator, and other prospecting tools to identify and engage potential customers.
• Follow up consistently with prospects and manage your outreach activities to build a healthy sales pipeline.
• Qualify prospects based on basic fit, business needs, and interest before scheduling meetings with the Sales team.

CRM & Sales Tools

• Keep HubSpot records, contact information, activities, and notes accurate and updated.
• Use different sales and productivity tools to research prospects, manage outreach, and improve meeting generation.
• Learn and adopt new tools quickly, including AI-powered tools that can make prospecting and outreach more efficient.
• Look for ways to improve your own workflow and automate repetitive tasks.

Digital Marketing & Online Presence

• Support WFO's digital presence across relevant online platforms and business directories.
• Assist with basic website and content updates, including landing pages, case studies, and other marketing materials.
• Support digital marketing activities that help generate awareness, leads, and sales opportunities.
• Conduct basic market and competitor research to identify potential opportunities and sales triggers.

• Bachelor’s degree in Marketing or a related field: Graduate of Marketing, Business Administration, Communications, or a related discipline.
• Strong English communication skills: Excellent written and spoken English, as you will communicate with prospects across international markets.
• Sales or lead generation experience: Ideally 1–2 years of experience in sales development, lead generation, business development, telemarketing, digital marketing, or a related role. Fresh graduates with strong relevant internship/project experience may also be considered.
• Comfortable using multiple tools: Experience with CRM, prospecting, email marketing, LinkedIn, or other sales and marketing tools. Experience with HubSpot, Apollo.io, LinkedIn Sales Navigator, or similar platforms is an advantage.
• Meeting-generation mindset: You enjoy researching prospects, starting conversations, following up, and turning outreach into qualified meetings.
• Digital marketing interest: Basic knowledge or hands-on experience with digital marketing, content, social media, website updates, or online campaigns is a plus.
• Event experience: Experience supporting webinars, events, seminars, roundtables, or other marketing activities is an advantage.
• AI curiosity and practical use: Comfortable using AI tools to improve research, personalize outreach, create content, or automate repetitive tasks.
• Self-motivated and resourceful: Able to work independently, learn quickly, and figure things out in a fast-paced environment.
• Remote-ready: Comfortable working remotely with a reliable internet connection, equipment, and the ability to communicate effectively with an international team.

• Work with cutting-edge AI technology: Gain hands-on experience promoting and supporting an enterprise-level software solution powered by AI-based optimization technology.
• International market exposure: Work directly with prospects and stakeholders in Singapore, gaining valuable experience in international B2B sales and marketing practices.
• Develop high-value marketing and sales skills: Strengthen your skills in B2B lead generation, outbound prospecting, account research, personalized outreach, CRM management, and pipeline development.
• AI-powered work environment: Learn and apply AI tools to improve prospect research, outreach personalization, content creation, workflow automation, and day-to-day productivity.
• Mentorship and professional development: Receive guidance and mentorship in managing prospects, internal teams, and external stakeholders while developing your communication, strategic thinking, and business skills.
• Career growth opportunities: Build a strong foundation in B2B marketing and sales with opportunities to take on broader responsibilities and advance your career as the team and business grow.
• Remote-first work setup: Enjoy the flexibility of working remotely while collaborating with an international team.
• Laptop provided: Company-provided laptop and necessary tools to support your day-to-day work.
• HMO coverage: Health Maintenance Organization (HMO) coverage as part of your employee benefits.
• Paid leaves: Enjoy paid leave benefits to support your well-being, personal needs, and time away from work.