Sales Director, Agency New Business

The Sales Director, Agency New Business role is a pivotal leadership position responsible for building, managing, and empowering a high-performing team of ~10 Account Executives focused on driving new programmatic advertising revenue directly from independent agencies in North America. Reporting to the Director of Agency New Business, you will be instrumental in accelerating net new customer acquisition and expanding our footprint within the independent agency landscape.

StackAdapt is a remote-first company. While we welcome applicants from all locations, we are prioritizing candidates in the Eastern and Central time zones.

What you'll be doing:

• Building, coaching, and managing a team of Account Executives, fostering a performance-driven culture grounded in accountability, collaboration, and development.


• Defining team structure and goals, and ensuring the team is equipped to identify, pitch, and close new platform sales deals with agency media teams, primarily focusing on new customer acquisition.


• Developing and overseeing the execution of outbound sales strategies to engage experienced industry sales professionals within target accounts and drive pipeline generation.


• Guiding your team in building robust pipelines focused on high-potential prospects, leveraging various CRM tools (Salesforce) and ensuring strong coverage ratios and activity benchmarks.


• Collaborating closely with management, product, and solutions teams to articulate client needs, co-create industry-leading agency offerings, and ensure product development aligns with evolving market demands.


• Coaching Account Executives on creating compelling, value-based pitch decks and associated research to effectively close new business with executive-level prospects.


• Maintaining a deep understanding of market trends, competitive threats, and the evolving needs of independent agency clients in digital media, and cascading this knowledge to your team.


• Ensuring seamless post-onboarding hand-offs to dedicated StackAdapt Account Managers to drive continued client success and maximize expansion opportunities.


• Driving operational rigor within your team, including quota setting, accurate forecasting, and optimizing sales processes through data and tools.


• Involving yourself personally as a co-selling resource both leading and supporting sales discussions with prospective clients

What you'll bring to the table:

• A proven track record of leading teams to hit and exceed 7-figure quotas in a hunter-focused sales environment within digital advertising, with a strong preference for programmatic advertising experience.


• Comfort in leading a team that sells directly to independent agency teams through consultative, solution-based selling and strong analytical skills.


• You can articulate your personal sales leadership and hiring philosophy, including success stories of developing and growing talent to achieve outsized results.


• A self-starter mentality with the ability to thrive in a fast-paced, evolving environment focused on building new product offerings in the market.


• Experience in developing and implementing go-to-market plans, including defining Ideal Customer Profiles (ICPs) and segmentation frameworks.


• Demonstrated expertise across the sales tool technology stack identifying best practices, innovating use cases, and driving execution. 


• Ability to grasp and communicate complex technical concepts and platform-based knowledge to diverse audiences, including marketing executives, and to coach a team to do the same.


• Recent experience and a proven ability to drive sales conversations forward as a player-coach


• Willingness to travel occasionally to meet with clients within their region as needed, and to support your team in client engagements.

StackAdapter's Enjoy:

• Highly competitive salary


• Retirement/ 401K/ Pension Savings globally


• Competitive Paid time off packages including birthday's off!


• Access to a comprehensive mental health care program


• Health benefits from day one of employment


• Work from home reimbursements


• Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto


• Robust training and onboarding program


• Coverage and support of personal development initiatives (conferences, courses, books etc)


• Access to StackAdapt programmatic courses and certifications to support continuous learning


• An awesome parental leave program


• A friendly, welcoming, and supportive culture


• Our social and team events!