Sales Training Manager

Position Overview:

Empower Brands is seeking a Sales Training Manager to drive the adoption, reinforcement, and continuous improvement of sales processes and training programs across our franchise system. This role will primarily support Superior Fence & Rail while serving as a shared resource for additional brands as we continue to grow.

The Sales Training Manager will partner with franchise owners, sales professionals, and field teams to ensure consistent adoption of proven sales methodologies, tools, and best practices that drive revenue growth and deliver an exceptional customer experience. This individual will focus on coaching, accountability, and performance optimization by reinforcing established sales programs while identifying opportunities to enhance training and enablement across the Empower Brands portfolio.

This position requires a proven sales leader with experience in franchising, home services, or construction-related industries who excels at coaching, influencing behavior change, driving adoption, and measuring performance.

Key Responsibilities:

Sales Training Adoption & Reinforcement

• Drive adoption of Empower Brands' established sales processes, methodologies, and best practices across the franchise network.


• Reinforce onboarding programs for new franchise owners and their sales teams to ensure consistent execution from day one.


• Deliver engaging in-person and virtual training sessions that strengthen consultative selling, lead conversion, customer experience, and sales effectiveness.


• Continuously refine training materials, playbooks, presentations, videos, and digital learning resources based on franchise feedback and business needs.


• Partner with franchise leadership to reinforce learning through ongoing coaching and accountability.

Sales Enablement & Process Optimization

• Champion consistent execution of standardized sales processes while identifying opportunities for continuous improvement.


• Support adoption and effective utilization of CRM platforms, sales technology, and other enablement tools.


• Partner with Marketing to align lead generation initiatives with sales conversion strategies.


• Develop and maintain sales resources, scripts, job aids, and enablement content that improve consistency and drive franchise success.


• Identify opportunities to scale best practices across multiple Empower Brands concepts.

Coaching, Performance & Analytics

• Develop and monitor KPIs to measure sales performance, training adoption, and program effectiveness.


• Analyze sales data and identify opportunities to improve execution and coaching outcomes.


• Conduct field visits, ride-alongs, and virtual coaching sessions to observe sales interactions and provide actionable feedback.


• Partner with franchise owners and Operations teams to address performance gaps through targeted coaching and reinforcement.


• Report on adoption metrics, training effectiveness, and system-wide performance improvements.

Franchise Support & Cross-Functional Leadership

• Serve as a trusted advisor to franchise owners on sales performance, coaching strategies, and business growth.


• Collaborate with Operations, Marketing, Franchise Business Consultants, and Vendor Relations to ensure alignment on sales initiatives.


• Lead regional and national sales meetings, workshops, conferences, and training events.


• Stay current on industry trends and evolving sales best practices to continuously strengthen Empower Brands' sales enablement strategy.


• Support additional Empower Brands franchise concepts as business needs evolve, leveraging scalable training and coaching strategies across the portfolio.

Qualifications:

• Bachelor's degree in Business, Sales, Marketing, Education, or a related field preferred.


• 5+ years of experience in sales, sales leadership, sales enablement, or sales training within franchising, home services, construction, or a related industry.


• Demonstrated success driving adoption of sales processes, coaching sales teams, and improving measurable business performance.


• Strong understanding of consultative and solution-based selling, residential sales processes, and customer experience best practices.


• Experience with CRM platforms, sales enablement tools, and learning management systems preferred.


• Excellent communication, facilitation, coaching, and presentation skills with the ability to influence stakeholders at all levels.


• Strong analytical and problem-solving skills with a data-driven approach to continuous improvement.


• Ability to travel approximately 25% to support franchise locations, training events, and business initiatives nationwide.